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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
And this story is often a digital one, shared through socialmedia. It turns out that socialmedia is also the perfect platform to capture the play with the senses you have concocted for your attendees. Watch These Event Marketing Metrics. AI and EventApps: Are They the Future? Click To Tweet.
Will your event be a B2B or B2C? If you are organizing these events yourself, another important step would be to settle on the key performance indicators (KPI) for your team to better assess your event once its finished. A few points to look at would be: income, revenue, number of attendees, socialmedia impressions, etc.
With a big tech focus, you’ll find plenty of reads on socialmedia and apps, among more general event industry news. Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. At first glance, you might not think Campaign has much to do with event planning.
He has helped define Cramer’s technology offerings and manages a team of event technology specialists, providing solutions in virtual events, webcasting and streaming video, podcasts, eventapps, and other experiential technologies that enhance the event experience — both online and inside ballroom. Grace Oggudah.
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