Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
Social Tables
JUNE 1, 2023
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
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Eventtia
JANUARY 2, 2023
In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Endless Events
JUNE 8, 2018
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.
Smart Meetings
MARCH 18, 2022
Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.
Convene by PCMA
OCTOBER 10, 2022
To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. 3 Considerations.
Endless Events
APRIL 21, 2023
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products.
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