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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and eventpromotion strategy is crucial to the success of your event. What Is EventMarketing? Eventmarketing can be B2C or B2B in nature.
Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . The best show team knows how to grow the show and make it a more successful event. Customer Service Enhancement.
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. Check it out for how-tos and guides, but also some insights into the life of being an event planner.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. With a physical event, “what makes everyone say, ‘I’m going to be at the event. leading up to the event.
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Since then, companies have continued exploring different ways to create a perfect virtual event. According to Bizzabo, as much as 93 % of eventmarketers have incorporated virtual events into their strategy for 2021. Before beginning the planning process, it is important for you to settle on a goal for your event.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
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