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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. What does it entail? Hubspot’s INBOUND is an excellent example of event marketing.

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Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Secure Your Sponsors through Marketing.

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7 of the Top Event Planning Conferences in 2021

Social Tables

The Special Event & Catersource July 19-22 | Miami Beach Convention Center | Miami According to its website, “The Special Event + Catersource will bring together the entire events and catering industry for three amazing days in beautiful Miami Beach for a top-notch conference, entertaining show floor, and epic networking events.”

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Swiss Sustainability Forum to lead a sustainability agenda in Bern

The MICE Blog

The September forum will have an extended selection of topics, more opportunities for attendees to exchange knowledge with each other through workshops and networking and on one day it will be open to the general public. Due to the positive response to the topic of sustainability and the growing demand, this year it will be a three day event.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. 3 Considerations.

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How to Host the Best Partner Marketing Conference

Endless Events

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. In this #EventIcons episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac.

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Travel Booking Engines: Types, Functionality, and Integrations

AltexSoft Travel

In the next sections, we’ll explore how IBEs vary based on: business model (B2C, B2B, and B2E), type of a travel company (direct supplier or reseller), specifics of products offered (flights, hotels, car rentals, etc). IBE business models: B2C, B2B and B2E. B2C booking engines for OTAs and leisure travelers.

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