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Hybrid is Dead: A View from the Stage

Smart Meetings

On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. There is also the critical human connection which includes making deals, forging relationships, networking and even finding new jobs.” Bottom Line.

Remote 279
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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. What does it entail? Hubspot’s INBOUND is an excellent example of event marketing.

MICE professionals

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Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Secure Your Sponsors through Marketing.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. His blog is a deep-dive into conference engagement and the fundamentals of successful networking like comfort, interaction and the exchange of ideas. The MICE Blog. Plan Your Meetings.

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7 of the Top Event Planning Conferences in 2021

Social Tables

The Special Event & Catersource July 19-22 | Miami Beach Convention Center | Miami According to its website, “The Special Event + Catersource will bring together the entire events and catering industry for three amazing days in beautiful Miami Beach for a top-notch conference, entertaining show floor, and epic networking events.”

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Swiss Sustainability Forum to lead a sustainability agenda in Bern

The MICE Blog

The September forum will have an extended selection of topics, more opportunities for attendees to exchange knowledge with each other through workshops and networking and on one day it will be open to the general public. Due to the positive response to the topic of sustainability and the growing demand, this year it will be a three day event.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. 3 Considerations.