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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. After the event, they put all their content online on demand.

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Hybrid is Dead: A View from the Stage

Smart Meetings

On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. There is also the critical human connection which includes making deals, forging relationships, networking and even finding new jobs.” Bottom Line.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. It’s great that so many event industry blogs now have podcasts too! In this case, it’s the GatherGeeks podcast. Eventbrite.

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35 Event Marketing Ideas that Work

Social Tables

Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results. Link online event resources Connect all of your event pages and content together to widen your audience reach and keep track of online engagement.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. 3 Considerations.

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Swiss Sustainability Forum to lead a sustainability agenda in Bern

The MICE Blog

The September forum will have an extended selection of topics, more opportunities for attendees to exchange knowledge with each other through workshops and networking and on one day it will be open to the general public. Due to the positive response to the topic of sustainability and the growing demand, this year it will be a three day event.

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How to Host the Best Partner Marketing Conference

Endless Events

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. There is an experience here anchoring you so you can take notes and learn, but then you are online.” You’re either there, or you’re not.