Smart Meetings

AUGUST 3, 2021

They see most clients that went virtual during lockdown switching to fully live as conditions allow with no intermediary step or future plans of going hybrid. On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only.

Remote 279

Remote B2C Speakers Sponsors 279

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Social Tables

JANUARY 27, 2021

The Special Event & Catersource July 19-22 | Miami Beach Convention Center | Miami According to its website, “The Special Event + Catersource will bring together the entire events and catering industry for three amazing days in beautiful Miami Beach for a top-notch conference, entertaining show floor, and epic networking events.”

Event Planning 193

Event Planning Conference Trade Show B2C 193

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. As Isaac shares, stoking social pressure, sharing, and the fear of missing out (FOMO) is a challenge with virtual events.

Conference 194

Conference Marketing Marketing B2B 194

The MICE Blog

MARCH 31, 2022

Due to the positive response to the topic of sustainability and the growing demand, this year it will be a three day event. The September forum will have an extended selection of topics, more opportunities for attendees to exchange knowledge with each other through workshops and networking and on one day it will be open to the general public.

Sustainability 162

Sustainability Speakers Audience B2C 162

Alcor Mice

JANUARY 26, 2021

Since then, companies have continued exploring different ways to create a perfect virtual event. According to Bizzabo, as much as 93 % of event marketers have incorporated virtual events into their strategy for 2021. It is clear that virtual events are here to stay for the foreseeable future.

Virtual Events 52

Virtual Events Social Media Rehearsal Registration 52

ITA Group

DECEMBER 3, 2020

While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed. And, as one Forrester report finds , applying tactics that work well in a B2C setting may not be as much of a stretch in B2B situations as you think.

B2B 69

B2B B2C Marketing Marketing 69