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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . What does it entail? Hubspot achieves all of the bullet points above.

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Tomorrowland 2020: The Virtual Event of The Year?

Endless Events

But when you have broad appeal in B2C, I think that it’s harder to accomplish that. And watching things like Tomorrowland 2020 get a million people to watch their festival online changes so much” Getting With The Program. “So you can charge pretty much the exact amount of money and get away with it.

MICE professionals

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#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE Blog

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’.

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The Simple Antidote to Inflation: Customer Experience

Endless Events

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. It’s the best way to identify friction in the online customer experience so you can fix it ASAP. . Host online, in-person, or hybrid events to connect with your customers on a deeper level.

eCommerce 177
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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. To offer early-access merch, you’ll almost certainly rely on an online t-shirt platform or your own eCommerce capabilities. Offer intuitive buying options.

Attendee 146
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Travel Booking Engines: Types, Functionality, and Integrations

AltexSoft Travel

A booking engine is the brains behind distributing travel products online. To enable secure online transactions during the booking process, it integrates with multiple payment gateways. IBE business models: B2C, B2B and B2E. B2C booking engines for OTAs and leisure travelers. Integrations with payment gateways.

Booking 69
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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline.