Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . What does it entail? Hubspot achieves all of the bullet points above.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

AUGUST 3, 2021

On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. Another client said, “Ticket sales used to cover the venue and speakers, but the profit came from sponsors. Bottom Line.

Remote 279

Remote B2C Speakers Sponsors 279

Endless Events

OCTOBER 19, 2018

Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. What stands out is their focus on leadership and building relationships – whether with your audience or sponsors.

Trade Show 333

Trade Show Events Planner Trends 333

Social Tables

JUNE 1, 2023

Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results. Link online event resources Connect all of your event pages and content together to widen your audience reach and keep track of online engagement.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. The sponsors and partners we worked with appreciated that.” Here’s where it didn’t go well. Let us know what you want to do with that session.’

Conference 194

Conference Marketing Marketing B2B 194

ITA Group

DECEMBER 3, 2020

While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed. And, as one Forrester report finds , applying tactics that work well in a B2C setting may not be as much of a stretch in B2B situations as you think.

B2B 69

B2B B2C Marketing Marketing 69

Bizzaboo

JULY 20, 2021

Some companies will decide that their event strategy comprises a mix of in-person and online events. Another important topic that came up was the responsibility that event organizers have to make sure that speakers, sponsors, and other partners are representing the different intersections of their audience. Jennifer Jessup, Twitch.

Audience 98

Audience Speakers B2C Attendee 98