This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. What does it entail?
It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. And this story is often a digital one, shared through social media.
We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’. Mirjam continued, ‘The theme of every experiment will vary, and we’ll be experimenting with a different platform every time.
Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. Social Media Marketing. Event marketing phase: all of them.
A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? Legacy GDS limitations. Let’s delve deeper into this.
While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. CTV can deliver high-impact impressions for a fraction of the cost of television ads.
ITB Berlin provides the perfect platform for us to showcase these solutions and to demonstrate our continued commitment to the needed mobility and ecological transition, “ says Björn Bender, Rail Europe President & CEO.
The post B2b platform ‘MyBiz’ records 3X growth over pre-covid period appeared first on TD (Travel Daily Media) Travel Daily. MakeMyTrip’s B2B platform, MyBiz, fueled by its differentiated product offering and a unique go-to market strategy is growing much faster than the corporate travel industry.
In the next sections, we’ll explore how IBEs vary based on: business model (B2C, B2B, and B2E), type of a travel company (direct supplier or reseller), specifics of products offered (flights, hotels, car rentals, etc). IBE business models: B2C, B2B and B2E. B2C booking engines for OTAs and leisure travelers.
In addition to the well-known solutions for efficient travel sales, this year’s focus will be on the new Peakwork SET consulting software, specifically designed for travel agencies, as well as innovative business approaches implemented by a Web3 Travel Platform based on blockchain and decentralized apps (dApps).
This initiative stands as a vital platform poised to support Thailand’s emergence as a ‘Regional Food Hub’ under the government’s IGNITE TOURISM THAILAND policy. The ‘Phenix’ project will promote tourism and the food industry, driving Thailand to become a premier global tourism hub.
Today DMCs function as a single point of contact for their B2B and B2C clients. It’s an e-Tourism platform at a Greek DMC Zeus Travel. The Spanish DMC W2M offers an online booking platform with properties, transfers, and attraction tickets. Jumbo Tours’ hotel distribution platform is also integrable. But some do.
Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. To offer early-access merch, you’ll almost certainly rely on an online t-shirt platform or your own eCommerce capabilities. Offer intuitive buying options.
Social media event marketing ideas With more than 53% of the world’s population on social media, marketers who fail to utilize the platform may be falling behind. Run ads across multiple platforms Link the Instagram account for your event or organization to your Facebook account via Facebook Business Manager.
Since 2006, Kursaal has been a member of the climate platform of the city of Bern and has had 21 different projects there. With the new B2C theme being covered on one event day, organisers aim to have multi-generational dialogue and discussion tables, in which all generations can learn from one another, and share their thoughts and inputs.
The simplicity of the launch attracts even non-travel players: Over the past two years , a number of financial companies, retailers, and loyal clubs have presented their branded booking platforms. Plug-and-play platforms have many hidden limitations, preventing you from standing out in a saturated travel market. billion in 2022.
They’ll be proud to share they’re attending on all their social media platforms. Since this type of b2c event is all about having fun and enjoying good food, a cute event name like this one is very fitting. Wigs & Waffles Wigs & Waffles is a weekend drag brunch complete with – you guessed it – wigs AND waffles.
There’s a wide selection of software developed for tour operators, ranging from specialized tools focused on one aspect to full-blown, multi-featured platforms covering the entire workflow. Some platforms also come with dynamic pricing capabilities so that you can adjust your rates for groups, seasons, and so on.
According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. Social Media.
Seminars can also be held virtually through video conferencing platforms such as Zoom or Microsoft Teams. There are also alternative services you can hire that can provide you with their own dedicated video conferencing platforms. Recently, these events even had to migrate to an entirely online platform.
It is very possible for you to organize your own virtual event with an in-house production and marketing team; however, the last year has seen a rise in “virtual event managers” who offer a full range of services for your virtual event including marketing, platform and data management for registrations. Will your event be a B2B or B2C?
The content you develop is essential for the people using your platforms and channels. It’s no secret that B2C buyers are wary of high-pressure sales tactics and burned out from advertising. B2C buyers find targeted ads either intrusive or disturbing and prefer reviews, advice, and recommendations for building brand loyalty. (21)
Attendees in the B2C sector however might find weekends more preferable. One way to fix this would be to use event registration platforms. By using these registration platforms, customers can also have direct access to their tickets, itinerary, as well as other relevant information they might need.
With the varying Covid-19 situation across countries, TTB would like to create an equal platform for all MICE and B2B sector initiatives and audiences. Taiwan Tourism Bureau initiated a few such virtual events, especially in the B2C space with concerts and have seen an initial willingness to pay in spite of virtual attendance.
While there are a few titans in the consolidator industry, most are smaller players specialized in air tickets for a specific country or are a part a larger organization – you may find consolidators as the hidden force behind a popular B2C online travel agency (OTA) or as the air purchasing agent of a tour operator.
Formed in 2008, Travel Agent Affiliate Program (TAAP) is an online booking platform for travel agents to sell Expedia products to their customers and earn commissions for that. With every completed reservation through the platform, travel agents make a commission. Let’s discuss each partnership solution in more detail. 500+ airlines.
2 ) Demographics like gender, age, motivating factor and budget are applicable in business-to-consumer (B2C) personas. Many social media platforms will not yield the results that companies with a B2B audience want. Platforms like Meta (Instagram and Facebook) are primarily geared towards consumers, not businesses.
Some OTAs set different commissions on bookings coming from the direct channel (the travel agency’s website) and metasearch platform. end users (business-to-customer or B2C model), travel businesses like corporate travel management companies (business-to-business or B2B model), and. Booking channel. Type of device.
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. Creators of Q&A and polling platform Sli.do It’s great that so many event industry blogs now have podcasts too! Eventbrite.
On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. Hybrid events, offering live as well as a full virtual reality immersion experience, would be the wave of the future the thinking went. Bottom Line.
These services can be purchased directly on Amadeus’ selling platform. Being language independent and platform-neutral, Amadeus Insurance API is convenient for fast and easy implementation. INBSYS: a Comprehensive Travel Insurance Distribution Platform Partnered with the Big Three GDSs. hospital treatment.
Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Explore the latest platform tools and cloud technologies and learn how to put your skills to work in new areas. As platforms take power and brands want to control their advertising, media agencies are in a bit of a transition.
Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. CDC is designed to bring together software professionals and entrepreneurs across languages, platforms, and industries. They are held to educate, inform, or train attendees.
The Vendry’s community comprises more than 23,000 event professionals who leverage The Vendry platform to network, share job opportunities, and post photos of recent events they’ve worked on. Virtual Conference Producer and Platform Specialist, Women In Product. LinkedIn | Twitter | Instagram. . Arianna Black.
Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Will the car support the features and functions they want, and their platforms of choice? They are held to educate, inform, or train attendees. 29 to May 3—VSLive!
And while you might think that blog posts and videos are more relevant for B2C companies, that’s not actually true! There is a ton of visual UGC out there about your brand (especially if you’re in the B2C world). An embed from a visual marketing platform like CrowdRiff will increase time on site and reduce bounce rate.
When it comes to stadia , however, it’s different as their core purpose is to stage very large B2C events such as sporting fixtures or large-scale concerts. Some platforms allow you to set standard company concessions to standardize the deals requested across all projects - ensuring consistency among planning teams.
Your tech stack should include an audience engagement platform to deliver targeted marketing campaigns, foster meaningful interactions during the conference, and maintain a strong connection with attendees long after the event concludes.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content