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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. What does it entail?

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Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. And this story is often a digital one, shared through social media.

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#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE Blog

We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’. Mirjam continued, ‘The theme of every experiment will vary, and we’ll be experimenting with a different platform every time.

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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. Social Media Marketing. Event marketing phase: all of them.

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B2B Travel Platform For Corporate Travel Management

AltexSoft Travel

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? Legacy GDS limitations. Let’s delve deeper into this.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. CTV can deliver high-impact impressions for a fraction of the cost of television ads.

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Rail Europe announces its first participation in ITB Berlin 2023

Travel Daily Media

ITB Berlin provides the perfect platform for us to showcase these solutions and to demonstrate our continued commitment to the needed mobility and ecological transition, “ says Björn Bender, Rail Europe President & CEO.

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