article thumbnail

Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. What does it entail?

article thumbnail

Hybrid is Dead: A View from the Stage

Smart Meetings

On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. Hybrid events, offering live as well as a full virtual reality immersion experience, would be the wave of the future the thinking went. Bottom Line.

Remote 279
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. And this story is often a digital one, shared through social media.

Sponsors 271
article thumbnail

40 Outstanding Event Industry Blogs to Follow

Endless Events

Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. Creators of Q&A and polling platform Sli.do It’s great that so many event industry blogs now have podcasts too! Eventbrite.

article thumbnail

#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE Blog

We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’. Mirjam continued, ‘The theme of every experiment will vary, and we’ll be experimenting with a different platform every time.

article thumbnail

Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. Social Media Marketing. Event marketing phase: all of them.

article thumbnail

B2B Travel Platform For Corporate Travel Management

AltexSoft Travel

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? Legacy GDS limitations. Let’s delve deeper into this.

B2B 52