Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. Increase awareness of your brand/product/service. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

JANUARY 10, 2023

If you sell a non-essential product or service, you could find more customers churning out thanks to inflation and recession rumors. That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. As of November 30, 2022, inflation in the U.S.

eCommerce 177

eCommerce B2C Audience B2B 177

InEvent

MARCH 8, 2022

Atlanta-based events tech startup, InEvent is reimagining the future of webinars with its new Webinar product announced at the International Confex 2022 in London. The Webinar product is a B2C offering, deviating from InEvent’s standard B2B target market, and utilizes the platform’s one-of-a-kind Live Studio solution.

Production 52

Production B2C B2B Marketing 52

Open Destinations

DECEMBER 16, 2019

First, we looked at some ways in which we increase our clients’ revenues , next we covered improving the experience of their B2B and B2C customers. The fourth and final area of focus is that of productivity. The Itinerary Builder arms tour operator and DMC sales teams with a powerful productivity-boosting tool.

Production 52

Production B2B B2C Travel Agent 52

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. His venture-backed company couldn’t quite gain traction and scale on the product side, but the media side was successful.

Conference 194

Conference Marketing Marketing B2B 194

AltexSoft Travel

MAY 8, 2020

A booking engine is the brains behind distributing travel products online. By customer interfaces we mean a travel provider’s website, mobile application, or chatbot that links with a booking engine via an API layer , enabling consumers to search and book flights, hotel rooms, holiday packages, insurance, and other travel products.

Booking 69

Booking B2C Travel Travel 69

Travel Daily Media

FEBRUARY 9, 2023

Rail Europe, the aggregator of the European train industry, will showcase its extensive range of products and solutions to travel, tourism and mobility experts. Rail Europe is the global reference brand for European train booking, both for individual travellers (B2C) and travel industry (B2B) anywhere in the world.

B2C 92

B2C Training B2B Trade Show 92

ITA Group

DECEMBER 3, 2020

The most common pitfall for businesses around the world the belief that if they have a great product or service, then customer retention will follow naturally. While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed.

B2B 69

B2B B2C Marketing Marketing 69

Travel Daily Media

JULY 1, 2024

This initiative comprehensively caters to both wholesale and retail trade needs, connecting entrepreneurs, buyers, and food sellers worldwide (B2B & B2C) via offline and online platforms (OMNI Channels). We collaborate with international embassies and trade promotion to host international pavilions showcasing global food products.

Government 83

Government Manufacturing B2C Retail 83

AltexSoft Travel

MARCH 2, 2020

They operate within the distribution chain of tourism products and services. Today DMCs function as a single point of contact for their B2B and B2C clients. DMCs provide services directly to customers, but their majority also distributes their travel products through travel agencies and tour operators. Let’s have a closer look.

Destination Management 95

Destination Management Management Travel Travel 95

Gavel International

OCTOBER 23, 2023

This is especially important when it comes to companies that sell products or services to other companies – business-to-business (B2B) sales. When you court B2B customers, you need to consider that these buyers are often held to a specific budget, and they are under pressure to demonstrate the value of the product or service they select.

B2B 52

B2B B2C Contracts Contracts 52

Travel Daily Media

FEBRUARY 23, 2023

Web3 Travel Platform for new B2B business approaches Based on Camino and decentralized blockchain technology, Peakwork will also present new applications and approaches for the distribution of travel products, services, and companion solutions.

B2B 73

B2B B2C Consulting Travel Agent 73

Gavel International

AUGUST 3, 2021

This association makes the customer more likely to order more products or make a larger investment in the services. How Referrals Support B2C Sales. Referrals are similar to reviews for B2C buyers, only better because they come from people the prospects know personally. After a customer has purchased the service or product.

B2C 52

B2C B2B Incentives Social Media 52

Social Tables

JUNE 1, 2023

Nosto, a commerce experience platform, surveyed 150 business-to-consumer (B2C) marketers and 1,590 consumers to identify the gaps between “what consumers want and what marketers believe they’re providing in the age of digital influence.” Bonus tip: Encourage attendees to engage with new software systems or test new products for themselves.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

ITA Group

FEBRUARY 1, 2022

Dealer: uses a handful of strategies geared towards offering discounts on products. Embedded headcount: establishes a full-time employee in a partner’s organization to train and promote your product across the partner’s business. Rebate: encourages purchases across a specified group of products or services.

Incentives 76

Incentives B2C Training B2B 76

Open Destinations

OCTOBER 22, 2019

In this latest edition of our Discovery Series, we shine a light on a selection of the ways in which the benefits of Open Destinations’ products and services filter through to the B2B or B2C customer or traveller. So what are they? Responsive Functionality. Schedule a Travel Outsourcing consultation with our team.

B2C 52

B2C B2B Travel Agent Proposal 52

Bizzaboo

NOVEMBER 20, 2022

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Trade shows: Trade shows give companies in a specific industry the opportunity to showcase their products and services. They are held to educate, inform, or train attendees.

Conference 133

Conference Events Speakers Networking 133

Bizzaboo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. In 2019, CIOs will see the use of digitalized products and services drive new forms of growth.

Conference 141

Conference Events Technology Technology 141

ITA Group

MARCH 29, 2022

It’s safe to say: experiential marketing no longer lives only in B2C. Looking to build your referral pipeline with people who really know your product? By creating personalized moments tied to a deeper purpose, your brand becomes memorable and meaningful to those you seek to engage. Attendees crave emotional connections with a brand.

Event Design 75

Event Design B2C Events Logistics 75

Open Destinations

JANUARY 27, 2020

Product Management. Effective product management can be achieved via a reservation system whereby the software enables users to manage through one single source and sell through multiple channels. Controlling the prices at which your products sell. Comprehensive CRM built specifically for B2B and B2C travel companies.

Travel 52

Travel Travel B2C Automation 52

Social Tables

MARCH 22, 2024

HD Expo + Conference | Las Vegas, NV | April 30 – May 2 Hosted at the Mandalay Bay Resort in Sin City, the Hospitality and Design Expo + Conference is the country’s largest hospitality product discovery destination. It affects how businesses operate, brands market their products, and consumers interact with them.

Hospitality 78

Hospitality Conference Technology Technology 78

Travel Daily Media

APRIL 30, 2023

Travellers from the Middle East visit the destination for spa, summer holidays with family, MICE groups as well as with our efforts to promote other products like Christmas markets, we have noticed that winter activities are slowly gaining popularity too. We are very flattered to see the numbers growing back to the Czechia from this region.

B2C 52

B2C Travel Agent Airlines B2B 52

Gavel International

SEPTEMBER 5, 2022

Show and tell how the content will benefit the people who want to buy or have already purchased and interact with your company brand, products, or services. Who recommends your products, services, or brand? An opportunity may be an alternate use for a product or service your company never considered.

B2B 52

B2B B2C Publishing Social Media 52

Travel Daily Media

NOVEMBER 24, 2022

MakeMyTrip’s B2B platform, MyBiz, fueled by its differentiated product offering and a unique go-to market strategy is growing much faster than the corporate travel industry. Our intent to automate the entire travel booking process for corporate travellers, offering a b2c experience on a b2b platform, has started delivering impressive results.

B2B 52

B2B Platform B2C Automation 52

Bizzaboo

NOVEMBER 28, 2023

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Trade shows: Trade shows give companies in a specific industry the opportunity to showcase their products and services. They are held to educate, inform, or train attendees.

Conference 98

Conference Events Technology Technology 98

ITA Group

SEPTEMBER 2, 2021

We know the product lifecycle; and, on paper, retargeting those customers when the product typically needs replaced with a customized offer to ensure they purchase from our client’s brand again *seems* like an obvious approach. Out-of-date data that no longer applies to your current products or services. Poorly structured data.

Manufacturing 67

Manufacturing B2C Audience Production 67

AltexSoft Travel

AUGUST 9, 2023

It achieves this by gathering, structuring, and distributing detailed travel product data from various sources. B2C vs. B2B booking software: What is the difference? B2B vs B2C travel platforms. Such software aims to streamline the process of sourcing, booking, and managing travel services.

B2B 52

B2B Platform Management Travel 52

AltexSoft Travel

MARCH 23, 2022

Often, the tour operator functions as a wholesaler, buying tickets, hotel rooms, and other travel products in bulk at discounted rates, combining them, and selling those packages in significant quantities directly or indirectly. Booking model: B2B, B2C, or combined. Components of tour packages. Booking engine for tour operators.

Booking 52

Booking Technology Technology Travel Agent 52

Bizzaboo

JULY 20, 2021

It can be easy to treat your event as two separate pieces, but if you think about hybrid as an integrated experience every step of the way, the final product will reflect that. So rather than thinking of the virtual and on-site as two separate events, plan your event with the goal of creating a holistic experience.

Audience 98

Audience Speakers B2C Attendee 98

Alcor Mice

APRIL 24, 2021

The audience usually depends on the goal of the event, whether it be a product launch or an annual office gathering to boost company morale and increase effectivity. Tradeshows: Tradeshows are exhibitions at which businesses in a particular industry promote their products and services.

Seminar 52

Seminar B2C Incentives Events 52

AltexSoft Travel

NOVEMBER 19, 2022

Even though these companies are not experts in travel insurance services, they can cooperate with global GDS and large travel insurers and use their products actively used by global tourists. At present, there are several travel insurance products available through Amadeus Insurance: trip cancellation. hospital treatment.

Insurance 52

Insurance Travel Travel B2C 52

Alcor Mice

APRIL 24, 2021

With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. Your list should start with the things you know you will definitely need, these include: venue options, a production team, marketing, food and beverage providers, and maybe even decorators.

Vendor 52

Vendor B2C Preparation Events 52

Crowdriff

OCTOBER 22, 2017

When it comes to products, seeing is believing — especially when it’s people you know and trust doing the showing. If for example you make lipsticks, any time a beauty blogger uses your product in a tutorial or in a review, whether it’s in a blog post or a video, this is user-generated content. The best part?

Social Media 52

Social Media B2C Website Media 52

Alcor Mice

APRIL 29, 2021

Everything in an event production company is geared toward providing a unique event experience for your guests. Small details such as these can add to the overall value of your event; a strong production value can lead to a stronger brand identity. Attendees in the B2C sector however might find weekends more preferable.

Vendor 52

Vendor Registration Advertising Preparation 52

Crowdriff

NOVEMBER 22, 2017

We had to [refresh] all the visual material that we had because it was like five years old,” said Constanza Smok, SERNATUR’s B2C Marketing Manager. The marketing material was outdated, failing to showcase the diversity of landscapes and people that truly differentiate the thin coastal country from its neighbors. “We

B2C 52

B2C Tourism Tourism Advertising 52

Gavel International

APRIL 17, 2023

2 ) Demographics like gender, age, motivating factor and budget are applicable in business-to-consumer (B2C) personas. Decision ─ By conducting thorough research, the buyer makes a final decision about which product or service is the best solution. While some of the same demographics apply to B2B personas, many do not.

Prospect 52

Prospect B2B Social Media B2C 52

Maritz Global Events

OCTOBER 9, 2019

Johnny’s business philosophy wasn’t a product of any degree or schooling, it was baked into him as a child. I don’t think it’s B2B or B2C, it should be H2H—human-to-human—reminding people of your story, your event’s team, your brand and also being curious about the people showing up.”. No Detail Too Small.

B2C 49

B2C Advertising Events B2B 49