This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Special Event & Catersource July 19-22 | Miami Beach Convention Center | Miami According to its website, “The Special Event + Catersource will bring together the entire events and catering industry for three amazing days in beautiful Miami Beach for a top-notch conference, entertaining show floor, and epic networking events.”
If you sell a non-essential product or service, you could find more customers churning out thanks to inflation and recession rumors. That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. As of November 30, 2022, inflation in the U.S.
Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. Increase awareness of your brand/product/service. In B2B event marketing (i.e.
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. His venture-backed company couldn’t quite gain traction and scale on the product side, but the media side was successful. Now here we are.
A booking engine is the brains behind distributing travel products online. By customer interfaces we mean a travel provider’s website, mobile application, or chatbot that links with a booking engine via an API layer , enabling consumers to search and book flights, hotel rooms, holiday packages, insurance, and other travel products.
First, we looked at some ways in which we increase our clients’ revenues , next we covered improving the experience of their B2B and B2C customers. The fourth and final area of focus is that of productivity. The Itinerary Builder arms tour operator and DMC sales teams with a powerful productivity-boosting tool.
They operate within the distribution chain of tourism products and services. Today DMCs function as a single point of contact for their B2B and B2C clients. Some DMCs add widgets of car rental providers to their websites. And not many destination companies offer XML connectivity to integrate their products. But some do.
On the business or organization’s primary website, link the main event page, or design a unique landing page for the event if one does not already exist. On social media pages, link back to the business website and main event page, allowing your audience to quickly access all event content. The survey found that consumers are 2.4x
After an extensive test phase in the LCC travel agencies, among others, Peakwork SET can now be purchased using various license models via the Peakwork website from March 7, 2023 – at the start of ITB. In addition, there will be special prices for licensing available during the ITB week.
Product Management. Effective product management can be achieved via a reservation system whereby the software enables users to manage through one single source and sell through multiple channels. Controlling the prices at which your products sell. Comprehensive CRM built specifically for B2B and B2C travel companies.
Travellers from the Middle East visit the destination for spa, summer holidays with family, MICE groups as well as with our efforts to promote other products like Christmas markets, we have noticed that winter activities are slowly gaining popularity too. We are very flattered to see the numbers growing back to the Czechia from this region.
Often, the tour operator functions as a wholesaler, buying tickets, hotel rooms, and other travel products in bulk at discounted rates, combining them, and selling those packages in significant quantities directly or indirectly. Booking model: B2B, B2C, or combined. Components of tour packages. Booking engine for tour operators.
How UGC affects website performance. When it comes to products, seeing is believing — especially when it’s people you know and trust doing the showing. Whether your customers write reviews on a section of your website, or whether they use third-party review sites (such as Yelp , TripAdvisor , G2Crowd , Google , etc.)
Show and tell how the content will benefit the people who want to buy or have already purchased and interact with your company brand, products, or services. Who recommends your products, services, or brand? An opportunity may be an alternate use for a product or service your company never considered.
With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. Your list should start with the things you know you will definitely need, these include: venue options, a production team, marketing, food and beverage providers, and maybe even decorators.
Even though these companies are not experts in travel insurance services, they can cooperate with global GDS and large travel insurers and use their products actively used by global tourists. At present, there are several travel insurance products available through Amadeus Insurance: trip cancellation. hospital treatment.
Everything in an event production company is geared toward providing a unique event experience for your guests. Small details such as these can add to the overall value of your event; a strong production value can lead to a stronger brand identity. Attendees in the B2C sector however might find weekends more preferable.
It is very possible for you to organize your own virtual event with an in-house production and marketing team; however, the last year has seen a rise in “virtual event managers” who offer a full range of services for your virtual event including marketing, platform and data management for registrations. Will your event be a B2B or B2C?
Your website traffic. Formed in 2008, Travel Agent Affiliate Program (TAAP) is an online booking platform for travel agents to sell Expedia products to their customers and earn commissions for that. Scandinavian Airlines co-branded with Hotels.com to offer hotel bookings on their website, Source: SAS case study. 500+ airlines.
Besides selling travel to end customers, they capitalize on affiliate programs , data products, access to inventory, and technological solutions ( travel APIs , white labels, widgets, etc.) Learn about Expedia partner solutions and white-label products by reading our dedicated article. Booking Holdings. A booking engine.
Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Trade shows: Trade shows give companies in a specific industry the opportunity to showcase their products and services. They are held to educate, inform, or train attendees.
The commission rates vary largely across businesses and depend on many factors — for example, destination popularity or website traffic. In this case: A supplier gives an OTA its products at a discount or net rate. That’s the price an end user pays when making a reservation on the travel website. Product type.
Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. If it’s one thing that the pandemic made abundantly clear, virtual meetings are efficient, productive and cost-saving. The rise of remote work and digital nomads will fuel tourism and that means product development is key.
Likewise, venues that offer food and beverage, AV, and production as part of the events package will often agree on discounts on total event spend, taking all elements into account. In-house AV and production teams are a profit center for the venue so allowing a third-party production team means forgoing revenues.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content