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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

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Creating A Budgeting Plan For Your Next Event

Alcor Mice

Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients. With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. There are plenty of ways to market your event to your community.

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MICE professionals

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8 Things You Need To Do Before Creating An Event

Alcor Mice

At this stage, you should also start requesting proposals and quotations from your prospective vendors. Attendees in the B2C sector however might find weekends more preferable. Most events now offer online registration through an integrated app or website. For attendees in the B2B sector, weekdays might be the best time.

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Expedia Partner Solutions for Travel Agencies: Expedia TAAP, Templates, and EPS Rapid API

AltexSoft Travel

Your website traffic. Scandinavian Airlines co-branded with Hotels.com to offer hotel bookings on their website, Source: SAS case study. Launch requirements differ depending on the inventories and business types ( B2C or B2B ) you serve. Expedia Affiliate Program: promoting Expedia products on websites and blogs.

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Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Any examples of successful partnerships between the two?

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Event Names: Tactics, Tools, and Ideas Worth Stealing

Social Tables

Don’t be fooled by the term Party – this website also offers names for formal event types like galas and proms. Second, this event name includes a descriptive adjective (smart), the main event subject matter (social media), and the event type (summit) so prospects know exactly what they’ll be getting themselves into.

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