article thumbnail

Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. Event Launch and Registration. Registration Closing.

article thumbnail

6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. The main idea is to offer free or discounted merchandise to early registrants. Offer easy merch add-on options during the online registration process.

Attendee 146
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

35 Event Marketing Ideas that Work

Social Tables

Include easy-to-spot icons linking to the event’s social media pages, registration page, and so forth. Nosto, a commerce experience platform, surveyed 150 business-to-consumer (B2C) marketers and 1,590 consumers to identify the gaps between “what consumers want and what marketers believe they’re providing in the age of digital influence.”

article thumbnail

Travel Booking Engines: Types, Functionality, and Integrations

AltexSoft Travel

In the next sections, we’ll explore how IBEs vary based on: business model (B2C, B2B, and B2E), type of a travel company (direct supplier or reseller), specifics of products offered (flights, hotels, car rentals, etc). IBE business models: B2C, B2B and B2E. B2C booking engines for OTAs and leisure travelers.

Booking 69
article thumbnail

Destination Management Companies: How Travel Agencies Can Tap Into DMC Potential

AltexSoft Travel

Today DMCs function as a single point of contact for their B2B and B2C clients. Agents leave their details in the registration form, and then an Account Manager gets in touch with them to negotiate terms and conditions. Login and registration forms for travel agencies at Orient Tours.

article thumbnail

18 of the Top Hospitality Conferences to Check Out 2024 

Social Tables

The conference focuses on innovation and strategic collaboration, making it especially valuable for industry professionals navigating business-to-business (B2B) to business-to-consumer (B2C) marketing. A private event, registration is required to attend The Lodging Conference. have been announced.

article thumbnail

8 Things You Need To Do Before Creating An Event

Alcor Mice

Ask questions like: was the registration process simple enough? Attendees in the B2C sector however might find weekends more preferable. SET UP YOUR REGISTRATION. As the first part of your event road map, the registration process is an important and often overlooked part of the event experience.

Vendor 52