Endless Events

SEPTEMBER 17, 2020

These numbers alone should come as a lesson to event planners everywhere. As Nick points out, there’s a misconception that people shouldn’t be charged to attend virtual events. But when you have broad appeal in B2C, I think that it’s harder to accomplish that. Because you’re delivering niche value.

Virtual Events 317

Virtual Events Events B2C Online 317

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. As Isaac shares, stoking social pressure, sharing, and the fear of missing out (FOMO) is a challenge with virtual events.

Conference 194

Conference Marketing Marketing B2B 194

Social Tables

JANUARY 27, 2021

Experiential Marketing Summit Date, location details TBA According to its website, the 2021 Experiential Marketing Summit is going to be a “virtual experience” in March and May 2021, followed by a live experience in October. ” Now you’re all set to attend some of 2021’s best event planning conferences!

Event Planning 193

Event Planning Conference Trade Show B2C 193

Alcor Mice

JANUARY 26, 2021

Since then, companies have continued exploring different ways to create a perfect virtual event. According to Bizzabo, as much as 93 % of event marketers have incorporated virtual events into their strategy for 2021. It is clear that virtual events are here to stay for the foreseeable future.

Virtual Events 52

Virtual Events Social Media Rehearsal Registration 52

ITA Group

DECEMBER 3, 2020

While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed. And, as one Forrester report finds , applying tactics that work well in a B2C setting may not be as much of a stretch in B2B situations as you think.

B2B 69

B2B B2C Marketing Marketing 69

The MICE Blog

MARCH 31, 2022

At the beginning of the pandemic, the organisers considered adjusting the event format and explored the possibility of whether they should offer a hybrid format with both in-person and virtual events.

Sustainability 162

Sustainability Speakers Audience B2C 162