Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 334

Event Marketing Marketing Marketing Events 334

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

JANUARY 24, 2025

City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.

Marketing 200

Marketing Marketing Travel Travel 200

Smart Meetings

JULY 21, 2022

A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season. A Targeted Approach.

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Platform Meeting Virtual Events Remote 246

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

MAY 17, 2021

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The post Hybrid: Two Strategies, One Powerful Marketing Product appeared first on Smart Meetings.

Production 291

Production Marketing Marketing Sponsors 291

Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Another big benefit?

Marketing 246

Marketing Marketing Social Media Media 246

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

Marketing 246

Marketing Marketing Social Media Advertising 246

Endless Events

MARCH 11, 2022

However, many event planners still ask: what are the benefits of hybrid events? Sponsors and exhibitors can also greatly benefit from hybrid events. However, the virtual component also means some additional costs, such as live streaming and an event platform. They’ve risen from relative anonymity to stardom in 2020.

Benefits 194

Benefits Sponsors Platform Events 194

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Endless Events

SEPTEMBER 2, 2022

That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform? A virtual event platform is software that lets you host events virtually. Event Compatibility.

Virtual Events 177

Virtual Events Platform Venue Trade Show 177

Endless Events

MARCH 24, 2022

The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.

Sponsors 334

Sponsors Platform Events Social Media 334

Endless Events

FEBRUARY 11, 2022

No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events.

Platform 317

Platform Sponsors Social Media Events 317

ADMEI

SEPTEMBER 2, 2024

Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative.

Marketing 213

Marketing Marketing Destination Management Social Media 213

Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Understanding Drip Campaigns and Their Benefits Drip campaigns, also known as automated email campaigns, are a series of scheduled emails designed to guide your recipients toward specific goals. This approach delivers unmatched benefits.

Automation 130

Automation Social Media Prospect Booking 130

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What are the benefits of hosting the same event on two separate occasions? Event planners are moving towards the hybrid model because hybrid events have many benefits.

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

NOVEMBER 26, 2024

Look at everything from the attendee perspective, reviewing your platforms and your registration site. The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Is it tabbable? Does it work with screen readers ? “A

Registration 246

Registration Transportation Speakers Contracts 246

Smart Meetings

JANUARY 6, 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. New CEO Eric Lochner, who was previously president and CEO of Steele Compliance Solutions, saw the combination as a benefit for meeting professionals looking for seamless solutions. “We

Platform 264

Platform Financial Services Registration Virtual Events 264

Smart Meetings

DECEMBER 8, 2021

Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.

Technology 321

Technology Technology Seminar Networking 321

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. Use an integrated platform that manages all your registration tasks at once. The Women’s Movement has undoubtedly made an impact on various spheres, and the world of marketing is no exception.

Proposal 201

Proposal Marketing Marketing Social Media 201

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MAY 6, 2021

New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in event app platforms. ” The benefits are two-fold. In terms of designing their platforms and support, for example.” ” Ultimately, both segments will benefit from this brain drain within the industry.

Event Technology 334

Event Technology Technology Technology Events 334

Smart Meetings

OCTOBER 5, 2022

Smart Meetings talked to experts building the next generation of virtual meeting platforms to find out how the technology is changing to fit these new requirements and what predicted consolidation and continued layoffs may mean for meeting professionals. A More Customer-focused Virtual Environment. “We

Meeting 276

Meeting Virtual Events Platform Attendee 276

Endless Events

APRIL 9, 2021

While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. For instance, many event platforms charge per viewing hour to host the streams. Are you charging enough for all their benefits? Event Platform. Entertainment.

Virtual Events 334

Virtual Events Sponsors Rehearsal Events 334

Endless Events

MARCH 15, 2019

Automation can even measure the success of event activities and marketing efforts. There are many benefits to using chatbots. Whether it’s a 4-day conference, a music festival with 100k attendees or 10 person leaders retreats, a chatbot will benefit your event. Chatbots Can Be Used on Many Platforms. That is huge!

Trends 314

Trends Automation Events Technology 314

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. Event Marketing Roles : Specialists who promote and market events to target audiences. SM What types of freelance meeting planner roles are most in demand?

Planner 233

Planner Meeting Regulations Insurance 233

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

APRIL 1, 2022

For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines. Do some market research. Use sponsorship platforms, such as Sponseasy , SponsorMyEvent , or SponsorPitch. Communication is key.

Sponsors 296

Sponsors Proposal Events Preparation 296

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. Event Video Storage: A Marketing Game Changer. Let’s take post-event marketing, for example.

Events 316

Events Virtual Events Social Media Audience 316

Smart Meetings

AUGUST 9, 2024

Want to hear from market experts advising on successful business group planning strategies? When it comes to sports, soccer dominates the market at a 69% share, and most attendees extend their stays by one to three days both before and after the big game. The user experience is seamless and flexible, benefiting business travelers.

Trends 246

Trends Travel Travel Sports 246

Smart Meetings

DECEMBER 8, 2021

Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.

Technology 246

Technology Technology Seminar Networking 246

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

Registration 264

Registration Meeting Proposal Trade Show 264