This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Follow the Best by Checking out These Blogs. Fortunately, in the events field, the very best tend to write and share their experiences for the world. This list contains 20 must-follow blogs for the event professional, from well-known brands like Event Industry News and Endless Events (that’s us!)
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. Eventapps. Net promoter score.
They allow you to painlessly work through your event, as if on rails. This leaves you free to spend more time thinking about the creative aspects of your event. You can use many templates to help work your way through eventpromotions, from generating advanced buzz to making last-minute announcements.
Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. It also allows them to share your updates, event information and connect with others all over the world, building your audience and reach for your events while increasing engagement.
Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?
Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
Make adjustments to keep improving and deliver a polished main event. How do you handle networking during hybrid events? The answer lies in your mobile eventapp. Choose an app that’s optimized for hybrid. This is the question planners ask me the most. Attract new customers. Keep growing.
It is essential to ensure that the website design aligns with the event’s brand identity and conveys its essence to potential attendees. Therefore, a carefully crafted website design can be a key asset in creating a memorable and successful event.
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promoteevent engagement.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
Mobile Apps : Eventapps can show personal schedules, live updates, and maps you can interact with. Visitors can also use these apps to connect with others, plan meetings, and see special content. Apps use this to suggest sessions, activities, or booths that match each person’s interests.
It’s time to ignite your networking game with innovative corporate event ideas that will leave a lasting impact on your professional development. This blog will provide you with unique and impactful networking event trends that are taking the corporate world by storm. Let’s dive in!
For a more modern approach, ask attendees to submit their answers through your eventapp during a general session and create a word cloud on screen as they respond. For digital events, create a virtual bulletin board or activity stream instead. Wellness or self-care spaces are becoming more common at events, and for good reason.
It’s even more important now to gather this data from your in-person events. When you use other forms of promotion, such as social media, you hope the right people will see it. Email marketing allows you to get in direct contact with your potential event attendees with ease.
To help you keep track of every step of the event-organizing process, we’ve put together a comprehensive event strategy guide focused on these five steps: . Plan the Event. Launch the Event. Promote the Event . Manage the Event. Wrap Up and Measure Event Success. Set Event Ticket Pricing.
Advanced attribution and analytics tools (like Google Analytics and Bright Funnel) can help event marketers keep track of this metric for most online interactions. Example : Someone visits your blog, visits your event website, and then attends an event. Pro: It’s s imple — in theory.
With a profound reach on the web, social media influencers make great partners for promotingevents. EventApps. Not all apps are on the up! Poor performance of eventapps is creating a lot of friction. Want to look like an expert in your events network?
Is the communication about your sponsors different for in-person, hybrid, and virtual events? What examples can you give for networking time for sponsors in a virtual or hybrid event? How do eventapps help with promoting sponsors? If yes, please provide an example.
Highlight key details, such as the event agenda, speakers, accommodations, and unique offerings. Consider early bird discounts, group packages, or promotional codes to entice potential attendees to register. To get you started, here are some powerful strategies that can help scale your event registration strategy.
Curious about how to market a virtual conference or in-person event? Keep reading to explore a conference marketing and planning timeline template, a comprehensive event checklist, and actionable tips for promoting conferences efficiently and effectively. Develop a marketing campaign to promote the conference.
If you promote your presence too early, people will forget about it before the show begins. For other enticing booth design ideas, check out our blog post “13 Ideas for Your Next Trade Show.” First, create interest with customized content, including fun videos, blog posts, slide shows, emails, press announcements, and more.
Establishing clear objectives and goals ensures that the activities you gamify align with the event’s overall purpose and desired outcomes. For example, if your event’s goal is to educate attendees and promote learning, consider including a trivia quiz related to session content to reinforce key points.
A corporate event sponsor is a company that supports an event by providing funds in exchange for something of value. Event sponsorships can include in-kind contributions (e.g., providing a venue, food, or raffle prizes), media sponsorships, and promotional partnerships. 3 Great Event Sponsorship Package Examples.
As we delve into an era where mental and physical health take center stage, mastering the art of infusing wellness and mindfulness into events has become an imperative. With this in mind, let's delve into five effective ways to prioritize attendee wellbeing in your events.
Here are 11 questions to get your pre-event survey started: 1. How did you hear about the event? As you promote your event, this question helps you gauge how and where people are learning about it, helping you target your marketing efforts and reach more like-minded people. Perhaps a combination is best.
By leveraging virtual invitations, registrations, and event materials, organizers can streamline communication while minimizing waste associated with traditional print materials. Mobile eventapps not only simplify logistics but also contribute to a more sustainable event experience by reducing reliance on paper-based materials.
Second, dynamic websites let you track sign-ups and promote lagging sessions while people are in the registration flow. Consider a sizzle reel of past events, messages from keynote speakers, and short blurbs from influencers who will attend your event. Tool #2: Event email marketing attracts the right audience.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. of organizers say event software has a major impact on the success of their events. wearable event technology).
In addition to solving the climate crisis, the United Nations Sustainable Development Group targets 17 global challenges (the United Nations Sustainable Development Goals , or “UNSDGs”), which include ending hunger and poverty, providing affordable and clean energy, supporting economic growth and wellbeing, and promoting social justice.
Pricing Model Bizzabo adopts a tiered pricing model based on event size and required features, with customized pricing plans available for enterprise-level clients. Swapcard is a versatile smart eventapp that facilitates networking, lead management, and event scheduling for attendees, exhibitors, and speakers.
That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges. Modern Mobile Event Technology Next-level eventapps put everything attendees need to keep informed and engaged in the palm of their hands. Apps put all the essentials at attendees’ fingertips.
It specializes in managing virtual events, conferences, trade shows, exhibitions, and corporate events. Depending on the event strategy’s complexity and budget, other alternatives to consider are Whova, Cvent, Stova, Bizzabo, Eventbrite and Splash. Do you want to know what the best event management platform is?
With a profound reach on the web, social media influencers make great partners for promotingevents. EventApps. Not all apps are on the up! Poor performance of eventapps is creating a lot of friction. Want to look like an expert in your events network?
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Attendee tracking and beacon technology for events help personalize the journey. Want to quantify success throughout the event lifecycle? The best mobile eventapps power each corner of the show. Eventapps also drive lead retrieval. Keep your eye on the goal.
Take these examples below: Create copy fast: A recent experiment by Skift found that ChatGPT is good at generating accurate, straightforward promotional copy and surveys for attendees and sponsors. Artificial intelligence event software like Stova also gives attendee communications and customer service a hefty boost.
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. Outreach at this stage generally focuses on audiences that arent yours already. What does that look like?
Events are all about making connections. A post-event engagement strategy helps you make the most of your investment. Continue the conversation via your mobile app. Modern eventapps are packed with interactive tools for in-person and virtual meetings. Combine content with networking.
While some exhibitors network on-site, others host virtual sessions from their booths via the eventapp to amplify reach. Virtual attendees get answers to burning questions during one-on-one conversations with experts, as they do at in-person events. Choose your virtual/hybrid event technology.
Before you get dazzled by the latest shiny lights, you should build out your event marketing plan. Having a clearly defined event marketing strategy is crucial and you should never start without it. What is Event Marketing? Each event is different, it has different audiences, different content, and different culture.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content