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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Promote Your Event.

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Networking for Introverts: Surviving (and Thriving) at Big Industry Events

ADMEI

Pro tip : Use the event's app or website to identify key people or companies you want to connect with. Many events, including IMEX America, offer matchmaking services or pre-scheduled appointment options. Having a game plan will help you feel more focused and less overwhelmed. Take advantage of these!

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Top Event Planning Tips 2022 With Gianna Gaudini

Endless Events

She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Check out Gianna’s website : she’s established herself as an industry leader as well as an author and course creator. But it’s so much easier for virtual events. Every action is trackable.

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Go Green: How To Jump on Sustainable Event Trend

Endless Events

You most likely already have a website, an email list and are set up on social media platforms so leverage that! Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. Attendees can download the app right to their phones and constantly be engaged.

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Make Your Conference Memorable With Spiced-Up Keynotes, Engaging Design and Workshops

Endless Events

B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Each section has clear takeaways you can implement, covering well-known areas like email, VR, AR, live streaming, event apps. Spicing up Your Event Keynotes.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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How Event Planners Can Create an Event on Google

Stova

However, you need to put in some effort to make sure your event is listed high in the search results: Create plenty of content: The more relevant content you create, the more likely your event will rank well. Create web pages, blog posts and other content with plenty of useful data.

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