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Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Promote Your Event.
Pro tip : Use the event'sapp or website to identify key people or companies you want to connect with. Many events, including IMEX America, offer matchmaking services or pre-scheduled appointment options. Having a game plan will help you feel more focused and less overwhelmed. Take advantage of these!
She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Check out Gianna’s website : she’s established herself as an industry leader as well as an author and course creator. But it’s so much easier for virtual events. Every action is trackable.
You most likely already have a website, an email list and are set up on social media platforms so leverage that! Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. Attendees can download the app right to their phones and constantly be engaged.
B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Each section has clear takeaways you can implement, covering well-known areas like email, VR, AR, live streaming, eventapps. Spicing up Your Event Keynotes.
Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.
However, you need to put in some effort to make sure your event is listed high in the search results: Create plenty of content: The more relevant content you create, the more likely your event will rank well. Create web pages, blog posts and other content with plenty of useful data.
Getting the Right Event Tech Each Step of the Way. These days, you can’t create events in a bubble. You need to add tech to each step of the event process to achieve success. Otherwise, you’ll not only make more work for yourself, you might also p**s off a few attendees (and even sponsors).
Event Management Software, Social Media Metrics Platform. Increase Website Traffic. # of Website Visits. # of Website Visits from Event Page. Event Staff Reporting, Event Management Software. Increase EventApp Engagement. # of Event Community Check-ins. # of EventApp Downloads.
Announce winners on social media and include event-related prizes for contest winners. Plan your setup needs in advance with free event diagram software for smooth activity transitions. Measure engagement live in your eventapp or on social media. Event engagement made simple! Track new and returning visitors.
Example : Someone visits your blog, visits your eventwebsite, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Example : An anonymous contact visits your website and submits a form to download a white paper.
By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use event planning software that tracks attendee behavior trends and visitor activity on eventwebsites. Incorporate the use of a mobile eventapp.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading event marketing blogs and subscribing to fresh content from event planning websites. Read Now 3. Read Now 4.
Less trusted were thought leaders, 36 percent, and blog posts, 9 percent. In-person events are also rated at the top of the list when it comes to sources for discovering new products and services, again chosen by four out of five survey respondents, compared with company websites, chosen by 62 percent, and online events, chosen by 38 percent.
Each piece of the event technology stack does its part to support the full event lifecycle as it transitions from one phase to the next. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
The attack vector is us as the events, and things like, for example, our registration systems, it’s our eventapps, and it’s all just a starting point. It’s like enter your email address and subscribe to the blog. I think you used the term, you call it like an attack vector, right? Will Curran: Oh, no.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the eventwebsite, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
In keeping with this theme, Art Basel had implemented measures to conduct a more sustainable fair and explained these practices on their eventwebsite. In my opinion, this was very convenient, and a great alternative to downloading an eventapp (which was also available). Audio experience. Basel by night.
Did you receive an award for pulling off an epic event? Did your strategies result in more eventapp engagement? Although he’s not in the events industry, Diego Pineda has a great example of this on his LinkedIn profile: 6. Summarize a helpful event planning resource, article, or podcast with the community.
Develop a website for the conference and include registration. Start adding any on-demand content to your eventwebsite. Start repurposing event content for use throughout the year — think podcasts, blog articles, videos, webinars, and more. Update your website with next year’s event date (if available).
Here’s what you have to do: Identify influencers who align with your event’s theme and have a strong following within your target audience. Work with them to create authentic content highlighting your event’s value. Craft ad content that sparks excitement, clearly communicating the benefits of attending your event.
“If times are tough and you have to choose which event you’re going to sponsor, and all business aspects are equal, you’ll pick the one where you have a relationship.”. Optimize Your EventWebsite . 5 Tips for Better Event Sponsorship Packages. 3 Great Event Sponsorship Package Examples. Source : Pulse.
QuickMobile transforms meetings and events around the world with mobile eventapps that engage audiences throughout the life of your event and beyond. Visit the QuickMobile website to learn more. . . The post 3 Steps to Measuring Event and Meeting Success appeared first on The Social Tables Blog.
Disclaimer: This Cvent competitors analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 score. We encourage you to conduct your own extensive research before choosing the best event management software.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. API Integrations Whova’s website does not list an open API as of the latest information available.
Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
You’ll also find best practices to attract the right attendees, keep them engaged for the duration, and leave excited to show up at your next event. Tool #1: Eventwebsite builders create custom sites easily. A new generation of eventwebsite builders saves you time and delivers a better user experience.
Build a running list of your audience’s favorites to repeat in the next event. What features did you use most in the eventapp? Don’t forget to gather feedback on your eventapp. An app is one of the central touchpoints of your event, and you’ll want to get a sense of how people respond to it.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
While some exhibitors network on-site, others host virtual sessions from their booths via the eventapp to amplify reach. Virtual attendees get answers to burning questions during one-on-one conversations with experts, as they do at in-person events. Choose your virtual/hybrid event technology.
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. Outreach at this stage generally focuses on audiences that arent yours already. What does that look like?
Enliven your event with a social media wall. They display updates in real-time on a giant digital screen or on websites. Attendees can share their photos and videos with your event hashtags and get featured on your event’s social wall. A post-event engagement strategy helps you make the most of your investment.
It takes time and a basic understanding of event technology to get a solution event-ready. While there are a number of websites you can check for a company’s customer service ratings, being able to talk to someone can offer insights you might not see in a public review. Does your team have the resources and competencies?
of organizers say event software has a major impact on the success of their events. wearable event technology). of attendees say it’s vital to have a mobile eventapp. of attendees say an event’s mobile app can make or break their event experience. A remarkable 62.9% Additionally, 67.5%
Whether it is Facebook, Snapchat, Twitter, Email, Website, or Phone (or Fax), you need to be there offering the same experience, branding, and voice. The Rise of Integration The event industry has talked about strategic meetings management (SMM) for a while.
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Meet The Experts In Event Tech, TechsyTalk – #EventIcons Episode 52. Bizzabo – The world’s fastest growing event tech company – #EventIcons Episode 83. Event Farm.
If times are tough and you have to choose which event you’re going to sponsor, and all business aspects are equal, you’ll pick the one where you have a relationship. Optimize your eventwebsite Finally, make sure to include sponsorship details on your eventwebsite.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Tease the event on social media.
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