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The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success.
David is an e xperience designer, storyteller, public speaker, creative mind and puzzle solver. He’s been in the business for 30 years as the owner and creative director for AOO Events, known for the live immersive events. Behavioral Science In Event Design. 2020 Business Trends and How They Impact Events.
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) If you’re just starting out, you can create event communities on platforms like Facebook and Slack. What’s your budget?
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Typically, the event lasts around 90 minutes. Follow Up After the Event.
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.
A single resource for everything you need to know about virtual events (9-minute read). Okay, so this blog post isn’t the FULL guide, but we wanted to give you all a little taste of what you can expect from our brand new handbook on virtual events. Back To The Basics: Storytelling For Virtual Events.
If you are unfamiliar, Connect Marketplace is all about meeting with the best minds in the industry, they have the most interesting speakers from many industries and it’s a great time to well, connect! This episode will touch on almost every topic in the events industry. Ember Blog. Meetings & EventsBlog.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. free ticket to your next in-person event).
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
INBOUND is arguably one of the most-watched, must-attend events in our current times. The event continues to attract an incredible audience around brilliant programming and content. The speaker line up is buzzworthy and has included in the past huge names such as Michelle Obama and John Cena. HubSpot Blog.
One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Online EventMarketing Techniques.
You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.
Decide on meaningful speakers. We talked in another blog here about the importance of choosing key speakers wisely in order to engage the audience best. But, what we didn’t cover, was how choosing speakers whose values align with the event’s purpose could skyrocket your engagement, contributing to overall event success.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
Fill out the form and we’ll email you a PDF version of this blog post to read anytime you want. In events and hospitality, knowledge is power. Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. Meetings & Events. No problem.
The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. What to do? Instead, make the meeting design right. (
When most people say it, they’re thinking about the deliverable, whether it be a blog post, webinar presentation or your session within an event,” Haddix said. Defining the Ambiguous. Peltier began the webinar by asking what the word “content” even means. “It’s
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Meetingmax Blog. Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! Airbnb, Inc.
By preparing well, you’ll be free to concentrate on high-level objectives and initiatives, maximizing event impact. The importance of event management goes far beyond creating visual appeal and selecting interesting keynote speakers. You’ll be able to create your best events yet! How Can a DMC Help?
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! Comment below and let us know!
Before WordPress was everywhere, I worked for a company called Mod Blog from 2002 through 2005,” explains Will. “I They said, “Hey, we’re going to launch a new website called Mod Blog.” I decided to start a blog on this site. While in graduate school, Deanna got her first event job as a meeting coordinator. “It
Provide virtual and hybrid attendees with detailed and easy-to-follow event information that includes individual session links, login credentials, and fast access to technical support. . Choose the right speakers. Find a keynote speaker who is enthusiastic, charismatic, and credible. Create a thoughtful event design.
I was thrilled to listen to his keynote, which was moderated by Cathy Song Novelli,SVP – Marketing & Communications at Hubilo, where he also took questions from the audience. As a serial entrepreneur and highly in-demand speaker, he experienced some of the most iconic events and organised his own.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketingblogs and subscribing to fresh content from event planning websites. Read Now 4.
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Planners Give Events a Megaphone with Influencer Marketing. How to Get the Right People to Attend Your Event (Podcast). Get Smarter With Your EventMarketing!
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Invite speakers to be guest bloggers. Interview attendees and speakers on a topic.
and Naomi Clare Crellin discuss the how-to’s of building an event strategy at CEMA Summit. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Leverage the eventspeakers’ platforms. Focus on accessibility.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
When planning an event, most event managers focus on the speakers, the topics, or the venue- if the event isn’t online. While these are crucial elements for a successful event, there’s a more critical priority.
And that’s what makes social proof such an effective tool for marketers, including eventmarketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Make it certifiable.
It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. Create a launch calendar at least six months before your event.
The cost of eventmarketing, speakers, and staff. This article on conference pricing from The Balance Small Business blog was written pre-pandemic and is focused on live events, but its take on five basic strategies are evergreen. . • The costs for the virtual meeting platform and associated consultants. •
A well-crafted speaker bio is a great way to create a strong first impression with event attendees and generate buzz. Not only can a solid bio establish credibility for your event and pique the audience’s curiosity, but it also can accelerate event promotion efforts. CEO of Acme Corp.)
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
Event Website Design When it comes to event branding, one of the most critical components is the event website design. A well-designed website not only attracts potential attendees but also provides a platform for communicating important event information such as dates, schedules, speakers, and locations.
By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Email marketing remains one of the most-reached-for tools in a marketer’s belt — and for good reason.
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