Stova

JUNE 8, 2023

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Educate customers and prospects?

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Stova

AUGUST 22, 2024

Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. A lead retrieval app with features for favoriting and prioritizing leads helps exhibitors manage their prospects more effectively.

Trade Show 52

Trade Show Sponsors Event Apps Registration 52

Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Get email subscribers by guest blogging. Update your content.

Social Media 130

Social Media Automation Trade Show Booking 130

Bizzaboo

JUNE 21, 2023

Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. In this case, a marketer might attribute 30% to the blog, 30% to the webinar, and 30% to the event. Pro: It’s s imple — in theory.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

APRIL 16, 2023

Generating Leads Events are the perfect place to meet new business prospects and capture leads. Many of the folks who show up at your events come because they want to learn more about your products and services; they’re already interested, so you don’t have to pitch them cold.

Retreat 104

Retreat Trade Show Events Prospect 104

Eventtia

OCTOBER 31, 2022

Thousands of visitors will walk by your trade show booth. For any business, large or small, the exhibition and trade show scene is the perfect opportunity to generate brand awareness and meet prospective customers. However, capturing the attention of your target audience starts long before the trade show starts.

Trade Show 62

Trade Show Prospect Contracts Contracts 62

Bizzaboo

SEPTEMBER 26, 2022

Following up with all prospects. Over the years, various estimates have been made about the percentage of trade show exhibitors that don’t follow up with leads, but the estimates are consistently between 80% and 95%! This content can come in all shapes and sizes, including blogs, videos, slideshows, and infographics.

Registration 98

Registration Events Trade Show Social Network 98

Stova

FEBRUARY 15, 2024

The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. That’s why we created this blog post highlighting four trends driving our industry forward. It puts everything they need to prepare for trade shows in one easy app. Put sustainability front and center.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Whether it’s a webinar or a trade show, the format should resonate with the preferences of the attendees and the content you have planned. What is B2B event marketing?

B2B 52

B2B Event Marketing Marketing Marketing 52

Maritz Global Events

NOVEMBER 4, 2019

Make sure your website has recent blogs, videos, and podcasts, highlighting your event. In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees. In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees. Add a trade show.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Stova

FEBRUARY 14, 2025

Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register. What does that look like?

Sponsors 52

Sponsors Social Media Prospect Speakers 52

Bizzaboo

AUGUST 24, 2023

You can use different types of event marketing strategies — including emails, ads, and social media — for various events ranging from small-scale gatherings like workshops and seminars to large conferences, trade shows, product launches, and even virtual events. Keep your event’s content from gathering dust.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, trade shows, and road shows.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, trade shows, and road shows.

Prospect 48

Prospect Social Media Audience Events 48

Crowdriff

JUNE 19, 2018

As of this moment, our leisure travel is still a very small percentage; a majority are business travelers coming for trade shows, as well as students and their families,” said Xu. Hopefully, with the direct flight, we can bring more leisure travelers.”. Helping tourism partners to prepare for accommodating Chinese travelers.

Marketing 52

Marketing Marketing Tourism Tourism 52

All Conference Alert

AUGUST 31, 2023

Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success! Take Advantage of Blogging or Guest Blogging Blogging isn’t just about sharing information and writing guides; it’s a powerful tool for promoting your event.

Promotion 40

Promotion Advertising Social Media Audience 40

Stova

FEBRUARY 29, 2024

At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on trade show floors and cocktail hours to facilitate networking. Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years.

Event Technology 52

Event Technology Networking Technology Technology 52

Bizzaboo

NOVEMBER 14, 2022

But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. After pivoting to virtual events during the pandemic, INBOUND was in person in 2022, with prospective attendees given the option of joining virtually if they’d prefer. How to ideate and manage creative sponsorship ideas .

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. This tool helps you expand your event’s visibility and reach attendees across various websites, blogs, and online publications.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Stova

MARCH 16, 2023

Knowing the raw number or rate of connections made at your event can showcase why your event is worth attending, with prospective attendees knowing just how eager your audience is to network. Although virtual platforms cannot replicate face-to-face gatherings, they can allow one-to-one networking.

Audience 40

Audience Event Apps Sponsors Events 40

Endless Events

OCTOBER 11, 2019

When asked what the best way to make more sales on big trade-shows like IMEX, Ciara highlights the importance of preparation. But are they really translating it into the bid process, acknowledging that to the prospective client?” We’ve officially reached the end of this blog on event strategy and consulting.

Consulting 153

Consulting Certification Event Design Events 153

Brightspot Incentive Events

MARCH 22, 2022

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Roadshows can take on many faces —more on that later— and are highly effective ways of introducing potential investors and prospects to the company.

Prospect 52

Prospect Social Media Audience Benefits 52

Bizzaboo

MARCH 28, 2025

A trade show, seminar, or conference ? Content marketing is another powerful tool think blog posts, videos, and infographics that reinforce why your event is a must-attend. If lead generation was a goal, evaluate how many new prospects were captured and how engaged they were.

Event Planning 83

Event Planning Logistics Sponsors Vendor 83