This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
So if you’re doing a piece of content, maybe on your blog, where you click through on a slide show, maybe put an ad in between. Also, consider a special offer when it comes to sponsors’ products that they serve. So for example, if one of your sponsors sells shampoo, maybe offering 50% off their shampoo, let’s do it.
And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. Big time sponsors get a general session everyone has to attend and then others get a breakout room or maybe an exhibit booth. And usually, the answer is a resounding yes!
This blog won’t only address revenue initiatives but also cost-cutting measures. Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.
In this blog post, we explain what an event marketing strategy entails and explore various event marketing strategies, from the traditional singular annual events to the boundary-pushing community model. . Decide your marketing channels to promote your event: socialmedia, email marketing, podcasts, blogs, ads, etc.
This includes value-based content like blogs and guides and engaging content like stories and memes. Source Event Sponsors One of the biggest hurdles for event planners is cost. Instead of trimming event perks to meet your budget, you can source sponsors to make events more affordable. Start by visiting SponsorMyEvent.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Socialmedia. Post-Event Debrief Questions For Sponsors. Check Your Event ROI.
Thanks to socialmedia—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. For large scale events, it’s worth connecting with commercial partners who are prepared to sponsor and promote the event to their customer base. Will there be enough engaging activities?
The highlights or the recap of the experience can easily be compiled and shared on your socialmedia channels, within blog posts, landing pages, or even webinars. If you listen closely, every SocialMedia Manager within a 500-mile radius has sighed in joyous relief. Put Your Videos Out There.
Applying for sponsorship is just the first step; after that comes nurturing and cultivating the relationship so you have a sponsor that you can work with long-term and for subsequent projects. How and where the sponsoring company will be promoted. That is, whatever the sponsor is asking for in return, give that and then some.
Hosting a community on an event platform is an investment, but it can definitely pay off as it offers value to attendees and sponsors alike. Editor’s Note: This blog post was originally published in 2013 and has been completely updated for accuracy and comprehensiveness. Event Tech Assists Event Professionals.
Marketing teams spend valuable time developing messaging , blog content, socialmedia campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. SocialMedia Mentions. Website Traffic by Promo Codes.
How they work with sponsors and brand activations. You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Socialmedia is one of the most important thing in terms of our growth. Subscribe now to watch live! (We’ll
This year’s conference successfully attracted the highest attendance that ADMEI has seen in years with nearly 250 in attendance , from sponsors and exhibitors to speakers and attendees, including 91 first-time attendees. We left inspired by meaningful connections and equipped with industry best practices. Stay informed.
Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on socialmedia. Campaign components: One (1) post-stay blog post highlighting the Property Z as a venue for corporate conferences/meetings/events. One (1) complimentary dinner. 500 compensation.
It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Socialmedia posts. Everything from your website to your socialmedia should mention the upcoming event. . Website announcements.
Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking socialmedia updates. Respond to questions on your socialmedia accounts, send regular email reminders, and make it easy for attendees to sign up for updates. Utilize socialmedia.
Effective event branding can also help to attract sponsors, increase media coverage, and generate brand loyalty, both for the event and its sponsors. SocialMedia Event Branding Socialmedia has significantly transformed the way businesses approach event branding.
Over the past year, we’ve explored new terrain, sent out surveys, researched, and then researched again — all in the name of bringing you the great blog posts that can help at every stage of your events. Check out our ten most popular event planning and hospitality blog posts of the past year. Tracking SocialMedia Performance.
Over the past year, we’ve explored new terrain, sent out surveys, researched, and then researched again — all in the name of bringing you the great blog posts that can help at every stage of your events. Check out our ten most popular event planning and hospitality blog posts of the past year. Tracking SocialMedia Performance.
B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. By sharing your formal press release with the media, you can amplify your reach in getting the word out to your target attendees.
Many will also include a website for your ticketing and integration with your socialmedia accounts. Sponsors, merchandisers, concert promoters, ticket sellers, and the venue can all be helpful in the marketing of your event. Free Planning Tools Diagram events, wow attendees, and win clients with free planning tools.
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
Think of a prospectus as your cover letter when reaching out to potential sponsors. You can also include the company URL and link to its socialmedia page. Sponsors want to see hard numbers. What’s in it for the Sponsors? Sponsors aren’t charities. Including the sponsor’s logo on promotional items.
Think of a prospectus as your cover letter when reaching out to potential sponsors. You can also include the company URL and link to its socialmedia page. Sponsors want to see hard numbers. What’s in it for the Sponsors? Sponsors aren’t charities. Including the sponsor’s logo on promotional items.
You also need the crowd that goes with it, aka socialmedia, and the online influencers who lead them. Otherwise, you’ll not only make more work for yourself, you might also p**s off a few attendees (and even sponsors). However, technology alone won’t cut it. Venue Sourcing 101.
Consistency in branding across all touchpoints, including websites, flyers, and socialmedia, can increase brand recognition and engagement. Additionally, a strong brand image can help establish trust and credibility with potential attendees and sponsors.
Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on socialmedia (ex: industry conference. Use it to spread the news, share fun tidbits, and tag your sponsors and speakers.
By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. In addition to attracting attendees, event branding also helps to attract sponsors and partners.
Color-coded name badges can guide your guests, and spark interaction with industry affiliates, potential sponsors and such. And last but not least, socialmedia has also been gaining momentum in business circles. Social status and rules are entirely different for parts of Europe, so beware!
Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Goals should include multiple objectives, such as: Reaching a certain number of socialmedia shares (i.e. While you need to be active on socialmedia, you shouldn’t completely eschew offline methods either. For socialmedia, you should be doing ALL of the following: Using an event hashtag.
A branded, in-app event experience can increase brand equity, drive attendee engagement, grow your event community, and help sponsors engage with their audience more effectively. Want to encourage networking and contact sharing between attendees and sponsors? Source : SocialMedia Marketing World. INBOUND: #INBOUND22.
While advertising, socialmedia, and marketing are all extremely valuable assets, boosting your referral business could be the solution for taking your company to the next level. Look into local industry associations that you can be a part of and volunteer to sponsor one of the events.
To learn more about how to serve various types of attendees at your next event, read our blog: “ How to Create Engaging Event Experiences for Eager Learners and Reluctant Participants.” Live socialmedia feeds displayed on big screens can showcase these posts during the event, recognizing and rewarding active participants.
Furthermore, through shared learning and experience, we’ve found that participants of our events have gone on to inspire others through their own blogs, socialmedia channels and events. If we pay lip service to sustainability and inclusion, it can quickly spread throughout socialmedia where people can be harsh.
If you are promoting an event that has taken place in the past, she says, “Tell the story of the speaker, tell the story of an exhibitor, a sponsor, or even past participants. Then repurpose it into a video, a blog article, or share it on social,” she said. Here’s a simple example from Emma.
Color-coded name badges can guide your guests, and spark interaction with industry affiliates, potential sponsors and such. And last but not least, socialmedia has also been gaining momentum in business circles. Social status and rules are entirely different for parts of Europe, so beware!
The socialmedia difference. Be sure to add socialmedia sponsorship benefits to all your sponsorship proposals. Begin by creating and promoting the event hashtag; generating excitement on platforms prior to the event enables you to offer a truly effective low-cost benefit to sponsors. Video series for sponsors.
Ask educational presenters to contribute an article about their session topic to an event blog or website. These tidbits can be turned into quote graphics or infographics for socialmedia. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience. Leverage On-site Trends.
Do we really need to talk about the secrets of digital media campaigns anymore? For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. If you’re reading this blog post – online – surely you already know that the internet is, you know, here.
Socialmedia has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new socialmedia tricks , we have tips for every skill level. With about 2.89
But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . 5 Ways To Find the Right Event Sponsors. 6 Tips for Pitching Event Sponsors.
Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. In this case, a marketer might attribute 30% to the blog, 30% to the webinar, and 30% to the event. Pro: It’s s imple — in theory.
We must protect the personal data of our guests, exhibitors, sponsors and delegates. We can generate conversations that lead to broader social progress and change. The rise of socialmedia empowers individuals to spread the word and mobilize change. Data Protection. Enabling Movements. Guest Personalization.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content