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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

Proposal 130
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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. These could range from completing a booking to attending a hosted event. The answer lies in drip email marketing campaigns.

MICE professionals

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How To Increase Event Platform Adoption Rates

Endless Events

If attendees aren’t downloading your app, it might be a sign of an issue with the app. Poll your social media followers or previous event attendees to ask why they don’t download event apps. The app isn’t helpful, so there’s no reason to download it. . Attendees won’t download your app if they don’t know about it.

Platform 334
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Navigating SEO for Travel & Tourism Whitepaper: Local SEO for the Travel Industry

Advanced Travel and Tourism

Build Your Local Citations Ensure your business name, address, and phone number (NAP) are consistent across your website, social media profiles, and online directories. Are you looking to increase web traffic, drive conversions, and boost inquiries and bookings to your local tourist spots or establishments?

SEO 246
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8 Engagement Tips for Your Next Hybrid Event

Smart Meetings

These features can encompass e-books, white papers, video tutorials, training simulations or study guides. Harness the power of social media at every stage. Events are all about building and celebrating community, and social media platforms are a natural complement to this.

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Which meeting design books should I buy?

Conferences that Work

Here are five meeting design books I especially recommend. In an outrageous display of chutzpah , I wrote three of these books. [If In 2013, Eric de Groot and Mike van de Vijver published this unique, extraordinary, and important book on meeting design. The story is told in the book’s preface.)

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28 Virtual Event Sponsorship Ideas!

Endless Events

And it shows the sponsor’s agenda so they can book a meeting with them. Social Media. Leading up to the conference, you communicate with people via social. So one of the best things that you can do is giving your sponsors shout outs on social media. ” They click on it.