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Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). The project was called Meet & Seat.
What it comes down to is the importance of centralizing information for improved distribution across an increasingly decentralized and siloed booking landscape. Marketing fluff that describes a room is great but travelers—and frankly channels as well—need a clear, SEO-driven list.
It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. They only connect suppliers with consumers and distributors and earn their commission in case the tour is booked. Here’s how it works.
We will cover three mechanisms running in the background of an OTA: its booking and commission engines, and the back office. We will start from the customer’s perspective first and talk about booking engines – the heart of an OTA that interacts with users on the front and runs all main OTA tasks in the back. Booking desk.
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