Smart Meetings

NOVEMBER 15, 2024

Looking for a better booking platform to line up group travel? Sabre and Internova Travel have released a new offering to the market that is worth looking over. reveals that frequent business travelers see great potential for AI to handle functional tasks, such as booking business travel and amending travel arrangements.

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Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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The MICE Blog

OCTOBER 21, 2024

I spoke to Isabelle Salau, Multi-Property Director of Sales & Marketing at Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center and she shared with me: ‘We often compete with major European destinations like Madrid, Barcelona, or Warsaw. ‘Our These themes are reflected in the decor of the rooms and the M Lounge.

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Smart Meetings

OCTOBER 11, 2024

and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. Take advantage of a 20% discount on the below select dates; flights must be booked by Oct.

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Dana Communications

APRIL 4, 2024

The golden rule of traveling was always to book early, and the earlier the better. Jump ahead to today’s world of flexible work schedules and mobile-savvy globe-trotters and you’ll find that more and more people are choosing to book shorter, spur-of-the-moment trips on the fly. Want to boost bookings in today’s spontaneous society?

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Smart Meetings

MARCH 15, 2025

billion Canada market as headlines announced that Canadians are cancelling trips to the United States, selling their snowbird investments in Florida and Palm Springs and actively rejecting American-made products. Now that the luxury market is booming, experiential travel is doing particularly well. But competition is fierce.

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Smart Meetings

OCTOBER 22, 2024

9, 2024, she will step into the top executive position at the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. SDTA’s sales and marketing programs delivered a $30 to $1 return on investment—the highest in the organization’s history. Beginning on Dec.

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Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

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Advanced Travel and Tourism

OCTOBER 1, 2022

Here are some thoughts on leveraging your short-term rentals in tourism marketing. Thankfully, destinations can offset the valleys by encouraging off-season visitors to book STRs for longer periods of time. Getting the most out of your STRs might require creativity and shifts in your marketing strategy. Like what you see?

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Advanced Travel and Tourism

AUGUST 3, 2021

Targeting is a vital part of content marketing and ad creation. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work? Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking.

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Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market. economy fell by $700 billion in 2019 to just under $1.3

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Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market. economy fell by $700 billion in 2019 to just under $1.3

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Smart Meetings

APRIL 10, 2025

Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models. Below are actionable strategies that can help hotels appeal to this clientele.

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The MICE Blog

NOVEMBER 18, 2024

To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.

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Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Holograms as Speaker Catcher “The No. they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It]

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Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Effective drip campaigns can help you automate personalized communication to engage potential guests, convert casual inquirers into bookings, and even rekindle relationships with past clients. These could range from completing a booking to attending a hosted event.

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Smart Meetings

JANUARY 6, 2025

an interactive video streaming and marketing platform. On the contrary, virtual experiences can go a long way to enhance your physical travel by enabling you to explore a destination before booking your plane ticket. The future of immersive travel Artificial intelligence is slowly but steadily changing how we work, live and travel.

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Smart Meetings

MARCH 14, 2025

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.

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Smart Meetings

JULY 28, 2021

The “meeting” as defined by delivering content from a stage is getting shorter—or even nonexistent—as groups put emphasis on team bonding and book more activities than ever before. Douglas Camp , director of sales and marketing, Salamander Resort & Spa , Middleburg, VA. Ty Brassie.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

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Endless Events

MAY 20, 2022

Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. Rather than booking an impersonal hotel ballroom, book a non-traditional venue. And last but not least, book it early.

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Smart Meetings

NOVEMBER 5, 2021

Grand Geneva Resort & Spa on the shores of Lake Geneva, Wisconsin , is offering discounts on rooms and hotel credit for those who book before Nov. Your stay will also include resort credit for stays lasting two nights or longer, and resort fees are waived if you book on the resort’s website. Book at a discount any stay from Nov.

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Advanced Travel and Tourism

OCTOBER 14, 2024

As we all learned the hard way during the pandemic, the flexibility to pivot marketing direction is critical. Know how to pivot. Regarding new audiences, A/B testing informs the destination on finding the right ones.

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Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. Not only can using social media boost your online presence but it may ultimately increase bookings. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings.

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Dana Communications

NOVEMBER 3, 2024

from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. Influencer Marketing The influencer sphere is more saturated than ever, so the old manual approach to this type of marketing doesn’t cut it anymore. Contact Lynn Kaniper at 609.266.9187 ext.

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Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

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Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Higher fares seem to play a significant part in the booking deficit.

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The MICE Blog

MARCH 27, 2025

No one missed the timed workshops and the classic travel market. Speakers who impressed at the conference saw a rise in bookings on the continuing education platform. The long-term goal: Significantly more sustainable travel in the German market! Well-briefed sales colleagues supported participants on-site.

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Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. And I’m so grateful that my dad gave me the book How to Get Any Job with Any Major.

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Smart Meetings

APRIL 6, 2023

According to United booking data, international bookings are already 15% higher than the same period in 2022. Meeting Planners Takeaway: With leisure and bleisure travel leading the way, expect overseas meetings and incentives to get a massive boost for bookings this year as well as in longer lead planning. Washington, D.C.-MD-VA

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Advanced Travel and Tourism

JUNE 25, 2024

The latest travel survey by market research company Future Partners indicates that 62% of American travelers are prioritizing spending on leisure travel in the next three months with nearly three-quarters (73.5%) likely to take at least one leisure trip during this period.

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Endless Events

SEPTEMBER 22, 2021

Booking major venues and event entertainment is something that should be done as soon as possible. Other important vendors that need to be booked well ahead of your event include your AV team, entertainment, and speakers. Consider booking your AV team prior to your venue. Begin event promotion and create marketing strategies.

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Dana Communications

AUGUST 22, 2023

Savvy tourism marketers have responded with augmented ads. An Engaging Bookings Booster Ok, so the destination is selected. Travelers aren’t booking a hotel solely on word of mouth or reviews anymore. More importantly, they want to gather this information quickly and easily through their smartphone. Next up – where to stay.

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Meeting Package

JANUARY 8, 2025

It is fundamentally changing how properties manage and market their meeting and event spaces. Hotels that once relied on traditional spreadsheets and guesswork are rapidly transitioning to automated tools and data-informed strategies. This shift is not just about modernizing processes.

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Endless Events

NOVEMBER 1, 2022

But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. From there, it’s as easy as plugging the data into your sales or marketing system to start the lead nurturing process. How can you track attendee metrics? Or engagement?

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Smart Meetings

OCTOBER 23, 2023

Calendar year 2024 is already forecasted to show a healthy increase in group rooms nationwide, largely due to the number of meetings that had been on the books in 2021, 2022 and 2023 that were postponed or re-scheduled into 2024. Inflated rates were accepted by the leisure market traveling in distressed times.

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Endless Events

AUGUST 11, 2020

The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference. But staying ahead of the curve and living up to their title as innovators, the people behind the Growth Marketing Conference came up with a solution.

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