Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. These could range from completing a booking to attending a hosted event.

Automation 130

Automation Social Media Prospect Booking 130

Dana Communications

APRIL 4, 2024

The golden rule of traveling was always to book early, and the earlier the better. Jump ahead to today’s world of flexible work schedules and mobile-savvy globe-trotters and you’ll find that more and more people are choosing to book shorter, spur-of-the-moment trips on the fly. The more the better. TikTok, Instagram, Twitter, Facebook.

Booking 186

Booking Social Media Online Website 186

Solimar International

JULY 14, 2021

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

Social Media 98

Social Media Media Marketing Marketing 98

Endless Events

MAY 20, 2022

Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. Rather than booking an impersonal hotel ballroom, book a non-traditional venue. And last but not least, book it early. Event Staff.

Social Media 348

Social Media Virtual Events Events Audience 348

Smart Meetings

APRIL 10, 2025

Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models. Below are actionable strategies that can help hotels appeal to this clientele.

Meeting 130

Meeting Advertising Booking Remote 130

Social Tables

OCTOBER 28, 2016

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. Their Twitter account is a treasure trove of innovative and unconventional ideas for anyone in catering, planning, or experiential marketing. DahliaElGazzar.

Social Media 128

Social Media Hospitality Media Consulting 128

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. Within a few short months, the hotel is booked to capacity from this collaboration. Their tone on social media should be aligned with your brand’s voice. This is how powerful influencer partnerships can be.

Social Media 246

Social Media Audience Media Communications 246

Smart Meetings

APRIL 15, 2025

” Sign up for the monthly Behind the Bookings newsletter here The bleisure market is growing at an impressive pace, with projections estimating it will reach a staggering $3.5 As such, hotels must recognize and anticipate these hybrid requirements to stand out in a competitive market. We appreciate your support.

Affiliate 130

Affiliate Booking Trends Training 130

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Tourism Tiger

OCTOBER 9, 2024

Discover why a dedicated website is essential for travel operators beyond social media. Learn how SEO, control, and detailed offerings drive bookings. Contact us for expert tourism websites.

Social Media 105

Social Media Media SEO Travel 105

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ? Click To Tweet.

Proposal 201

Proposal Marketing Marketing Social Media 201

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Free Marketing Channels.

Social Media 98

Social Media Media Tourism Tourism 98

Bizzaboo

JANUARY 6, 2025

Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. Automate posting schedules and monitor social media performance metrics with analytics tools.

Conference 105

Conference Management Automation Social Media 105

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Higher fares seem to play a significant part in the booking deficit.

Travel 246

Travel Travel Social Media Booking 246

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Likewise, there is no widespread adoption of best practices such as “bottom-of-the-funnel” metrics and even event marketing technologies. Most event managers are used to simply searching over the Internet, and booking an event venue that looks good without giving it a complete assessment.

Social Media 232

Social Media Trade Show Automation Events 232

Endless Events

OCTOBER 9, 2020

In that period, I was so fortunate to get a new position at Endless as the head of marketing. I dove headfirst into books and articles that taught me how to be a better manager and have learned a lot about myself and my team along the way. Event Social Media. But we’ve all been through the wringer it feels like.

Social Media 332

Social Media Virtual Events Events Media 332

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

Social Media 91

Social Media Media Promotion Tourism 91

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Endless Events

NOVEMBER 29, 2022

Poll your social media followers or previous event attendees to ask why they don’t download event apps. Don’t forget to promote the app via social media, email, and your website, so you reach as many attendees as possible. . Market Your Event App Separately. Improve Your Event App’s Performance.

Platform 334

Platform Event Apps Social Media Events 334

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Conferences that Work

AUGUST 24, 2020

Here are five meeting design books I especially recommend. In an outrageous display of chutzpah , I wrote three of these books. [If In 2013, Eric de Groot and Mike van de Vijver published this unique, extraordinary, and important book on meeting design. The story is told in the book’s preface.)

Meeting Design 129

Meeting Design Booking Meeting Publishing 129

Smart Meetings

MAY 17, 2021

Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos. This makes it easier for those of us who love live-tweeting events as a means of taking notes and sharing key takeaways with our social media followers.

Speakers 299

Speakers Social Media Sponsors Communications 299

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

Planner 148

Planner Marketing Marketing Social Media 148

Endless Events

JUNE 24, 2020

Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. A lot of which is via email so we’re going to talk a lot about email marketing for a split second. And it shows the sponsor’s agenda so they can book a meeting with them. Social Media.

Virtual Events 290

Virtual Events Sponsors Social Media Events 290

Hotel Engine

AUGUST 8, 2022

The hotel industry tends to overlook attracting SMERF bookings in favor of the greater bang-for-buck that comes with booking business meetings and conferences. But if you want to diversify your hotel’s clientele or fill rooms during the off-season, reaching the SMERF market is an excellent strategy. Table of Contents.

Booking 98

Booking Marketing Marketing Social Media 98

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 246

Audience SEO Advertising Social Media 246

Dana Communications

NOVEMBER 3, 2024

from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. By using AI for real-time monitoring, you can tap into a 24/7 sweep of data from social media, news outlets, blogs and chat forums, instantly identifying relevant discussions.

Marketing 130

Marketing Marketing Travel Travel 130

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 60 percent of travelers post on social media daily. 80 percent of consumers want to book with minimal human involvement. Do Good, But Also Do No Bad.

Communications 186

Communications Communications Trends Social Media 186

Smart Meetings

JUNE 29, 2022

Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Most brands have social media managers to keep the company in the public consciousness. Roles that can be performed remotely include: Social media manager.

Hospitality 245

Hospitality Trends Remote Automation 245

Endless Events

SEPTEMBER 22, 2021

Booking major venues and event entertainment is something that should be done as soon as possible. Other important vendors that need to be booked well ahead of your event include your AV team, entertainment, and speakers. Consider booking your AV team prior to your venue. Begin event promotion and create marketing strategies.

Vendor 334

Vendor Events Speakers Registration 334

Smart Meetings

OCTOBER 23, 2023

Calendar year 2024 is already forecasted to show a healthy increase in group rooms nationwide, largely due to the number of meetings that had been on the books in 2021, 2022 and 2023 that were postponed or re-scheduled into 2024. Inflated rates were accepted by the leisure market traveling in distressed times.

Meeting 264

Meeting Proposal Contracts Contracts 264

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Guest Apps: Properties can increase engagement and satisfaction AND boost bookings with a flexible, functional app. The Latest Wi-Fi: What’s in a number?

Travel 245

Travel Travel Hospitality B2B 245

Smart Meetings

FEBRUARY 27, 2023

In one fell swoop, allow them to: Register for your event Book their hotel room Identify any special food requirements Purchase other items (VIP tour, networking event, clothing, books) Commit to one or more sponsorships 6. Use organic and paid digital marketing tactics.

Conference 279

Conference Sponsors Trade Show SEO 279

Smart Meetings

DECEMBER 28, 2023

“It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. It will automatically plan their agenda and get them booked on a flight and with a hotel that will meet their specific needs. Kramer shared some highlights.

Event Technology 277

Event Technology Technology Technology Trends 277

Endless Events

APRIL 10, 2020

If you record the whole thing and then make it available on your website and social media channels, people will keep coming back to it if they didn’t attend when it was happening. Marketing & Engagement. You’re actually competing with the whole Internet, books, their kids, and many other things. Do you need captions?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Endless Events

SEPTEMBER 28, 2018

Despite High Costs, Events Are Still the Best Marketing. Single-day events continue to be the most popular type which around half of some companies’ marketing budgets. Going by the book when it comes to the event management process is essential, but you also need to include a contingency plan for when things get off the rails.

Social Media 185

Social Media Meeting Trade Show Promotion 185