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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Hotel Booking Engine: How to Boost Direct Bookings

AltexSoft Travel

One of the ways to do this is implementing a booking engine. What is a hotel booking engine and how it makes you competitive. That means that OTAs are not their first choice, rather the most convenient one to choose, book, and pay for hotel rooms. A booking engine is a software connecting customers and travel providers.

Booking 69
MICE professionals

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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

Accountant/Treasurer Events have to both go by the book and keep everything on the books. Here’s how the three biggest platforms break down and social media tips for each: Facebook Facebook offers up targeted advertising functionality that allows marketers to reach hyper-specific segments of users.

SEO 141
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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. Metasearch cost models.

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How to set up + optimise your ATDW Online Listing

Tourism eSchool

Having an ATDW listing can increase the digital exposure for your business across key destination websites where your potential visitors are planning and booking trips to your destination, including: Your state / territory consumer websites (eg. These optimisations will need to be done in the YouTube platform, not in the ATDW-Online Portal.

Online 87
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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

While having brand recognition and a presence on other sites is an important driving factor, keeping your website up to date is vital to driving bookings, revenue, and increasing ADR. . Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . The best hotel websites?walk

Website 72
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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Cooperating with metasearch engines to provide seamless booking experience. Google doesn’t offer booking, facilitating direct bookings.

Airlines 121