Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. Here are some thoughts on leveraging your short-term rentals in tourism marketing. Thankfully, destinations can offset the valleys by encouraging off-season visitors to book STRs for longer periods of time. Advertise to Work-from-Home Employees. Like what you see?

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Marketing Marketing Advertising Remote 246

Advanced Travel and Tourism

JULY 12, 2022

We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. However, even though domestic flights have increased so far for 2022, bookings have decreased by 2.3 Higher fares seem to play a significant part in the booking deficit. appeared first on Advance Travel and Tourism.

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Travel Travel Social Media Booking 246

Dana Communications

DECEMBER 5, 2023

These are the tourism authorities that partner with and promote happenings in the region. At a bare minimum, you should ensure your property is listed on their official websites. They’ve gone to the official event website to plan their trip but haven’t found overnight accommodations there or on tourism sites where it’s being held.

Travel 224

Travel Travel Events Advertising 224

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

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Website SEO Tourism Tourism 95

Advanced Travel and Tourism

OCTOBER 21, 2021

Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Basically, by using SEM and analyzing the data from your ads, you’ll understand what potential travelers are entering into Google to find and book your destination. SEM: Important Differences. Other Benefits of SEM.

Audience 246

Audience SEO Advertising Social Media 246

Dana Communications

APRIL 25, 2022

By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Enter…co-op marketing! Never-Ending Stories. Asset Amassment.

Benefits 217

Benefits Marketing Marketing Travel Agent 217

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

Tourism 119

Tourism Tourism Trends Social Media 119

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Smart Meetings

JUNE 22, 2022

When waiting around in an airport, the temptation is strong to book last-minute activities, additional hotel stays or different flights, but the security around public networks isn’t strong enough to protect any sensitive information you enter. To mitigate this risk, book online plans at home or with a more secure hotel Wi-Fi network.

Networking 244

Networking Travel Travel Training 244

Smart Meetings

MAY 5, 2021

According to a March article in The Washington Post , Royal Caribbean Group has seen a 30 percent increase in new bookings in the first quarter of 2021, compared to the last two months of 2020. Interestingly, he noted, revenue for 2022 reservations is 24 percent higher, possibly reflecting that cruisers are booking more expensive vacations.

Travel 264

Travel Travel Booking Travel Agent 264

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand? So upload your free video content on YouTube and then embed the video on your website. New to YouTube?

Tourism 90

Tourism Tourism Social Media Website 90

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. Never-the-less, Tourism Australia remain optimistic and have earmarked 2025 as the year that the nation get’s the numbers back to pre-COVID levels in their new Corporate Plan.

Tourism 95

Tourism Tourism Travel Travel 95

Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media. They decide to go on the trip, making their payments to tourism businesses to book flights, hotels, and activities.

Social Media 98

Social Media Media Tourism Tourism 98

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. Do what you can to keep them on the books and connected with your business until this crisis is over.

Tourism 97

Tourism Tourism Social Media Online 97

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97

Tourism Tourism Marketing Marketing 97

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. How to Fix.

Website 52

Website Tourism Tourism Marketing 52

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event. By Rebecca White.

Social Media 91

Social Media Media Promotion Tourism 91

Tourism Tiger

AUGUST 2, 2023

[alertsnippet] Chances are you have a booking button on your site. That click is the pivotal moment on your site so why not make it the best booking button that mankind has ever seen? Coming right up I’ll share some ideas with you on how to make a booking button with maximum potential. You may […]

Booking 98

Booking Website 98

Tourism Tiger

OCTOBER 3, 2024

Explore the latest website features by Tourism Tiger, including custom maps, calculators, global colors, and social media integrations designed for tour operators.

Website 52

Website Tourism Tourism Social Media 52

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable. What is the Role of Tourism Consultants?

Consulting 98

Consulting Tourism Tourism Sustainability 98

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in. Remember you’re in the business of tourism!

Tourism 96

Tourism Tourism Social Media Website 96

Tourism Tiger

OCTOBER 9, 2024

Discover why a dedicated website is essential for travel operators beyond social media. Learn how SEO, control, and detailed offerings drive bookings. Contact us for expert tourism websites.

Social Media 104

Social Media Media SEO Travel 104

Solimar International

NOVEMBER 1, 2021

Meet the future of the Sustainable Tourism Industry. Three times per year, we run a virtual internship program, connecting with talented young professionals with a passion for sustainable tourism, conservation, and international development. Previously he worked in hospitality at Refuge de l’Oule, located amid the French Pyrenees.

Sustainability 98

Sustainability Tourism Tourism Certification 98

Tourism eSchool

APRIL 26, 2021

Our key Takeaways from the Victorian Tourism Conference 2021. Minister for Tourism, Sport and Major Events. Tourism spend hasn’t been that low for 15 yrs. Government is committed to ensuring our tourism sector thrives again. Regional tourism has an incredibly important role to play in recovery. By Paige Rowett.

Tourism 98

Tourism Tourism Conference Marketing 98

Tourism eSchool

JANUARY 17, 2023

Inclusive Tourism is a major market sector with an estimated 4.4 According to a report commission by Tourism Research Australia , 14% of the population of Australia has a need for an accessible tourism experience. That’s an incredible opportunity for tourism destinations and operators!

Tourism 76

Tourism Tourism Website Online 76

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales). By Rebecca White. Ask customers to share.

Online 90

Online Tourism Tourism Social Media 90

Tourism eSchool

FEBRUARY 23, 2023

Home A Guide to Sustainability Accreditations for Australian Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book.

Sustainability 82

Sustainability Tourism Tourism Certification 82

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

Tourism 89

Tourism Tourism Social Media Website 89

Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Experiencing – Continue to book experiences whilst in destination.

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Tourism Tourism Social Media Website 63

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. Look at the blog topics and information you share on your website. Travel writers like to know what’s coming in the future, even if travelers can’t yet book them.

Website 87

Website Media Social Media Publishing 87

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Have a website that works Your website has the potential to be one of your most effective trust builders with your customers.

Online 89

Online Social Media Website Advertising 89

Tourism eSchool

JULY 28, 2021

The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. Having a listing is a non-negotiable marketing tactic for all tourism businesses and events. It can increase visitors to your tourism website.

Online 87

Online SEO Website Tourism 87

Tourism eSchool

MARCH 3, 2021

They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. eg Regional Tourism Organisation/Private Industry/Community Groups/Retail Traders/Local Residents. Who else is supporting visitors in our region? servicing activities?

Retail 98

Retail Social Media Website Tourism 98

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Guest Apps: Properties can increase engagement and satisfaction AND boost bookings with a flexible, functional app. The Latest Wi-Fi: What’s in a number?

Travel 195

Travel Travel Hospitality B2B 195

Tourism eSchool

FEBRUARY 23, 2023

Home Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. So why consider becoming Eco Accredited?

Sustainability 70

Sustainability Tourism Tourism Certification 70

Travel Daily News

AUGUST 25, 2022

TravelScotland.com amalgamates information, inspiration, booking facilities and visitor reviews all in one place and the team is inviting businesses in the travel and hospitality industries the opportunity to partner up with them by selling and promoting services on the website and associated social media channels.

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Travel Travel Tourism Tourism 83

DCI

SEPTEMBER 9, 2021

Diversity is an underpinning of everything we do – or at least increasingly so – but as tourism professionals we need to take a holistic approach to diversity, and being ADA compliant is part of that. One place that we sometimes forget about is our tourism websites. Some people need screen readers to help them navigate websites.

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Website Tourism Tourism Social Media 56