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CMP Spotlight: Get to Know Alexandra Carvalho, CMP

Smart Meetings

Growing up, she imagined she would one day become a fashion designer. Post-event, her team attends a debrief with their sponsoring executives to discuss the event that took place, its impact and its legacy for the organization. That passion for style never went away. “I

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62 Great Ideas for Celebrating Work Anniversaries

Motivation Excellence

You can be fairly confident that a few years down the road when an employee is looking forward to their next sponsored anniversary trip, they’ll remember the most recent one fondly. When you sponsor work anniversary trips, you can let people pick their travel destinations (within parameters, of course). It improves work output.

MICE professionals

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Future of Channel Incentives and Sales Contests: 2025 Top Trends and To-Do’s

Brightspot Incentive Events

The annual Brightspot Outlook and actionable To-Do’s draw fandom that’s just below the level of new-year pop-culture forecasts, fashion trends, and romance predictions for Taylor Swift + Travis Kelce. Add webinars, workshops, certifications, and (our favorite) micro-learning series. Our January webinars are top draws.

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The Complete Guide to Event Marketing for 2024

Bizzaboo

From transforming a real-life Malibu mansion into a life-size Barbie Dream House available for Airbnb stays to collaborating with diverse brands for unique tie-ins like fashion and gaming, Barbie’s marketing team effectively engaged their audience through memorable connections.