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Management have desired outcomes for the meeting: e.g. developing new products and services, communicating changes in company strategic goals, training and incentivizing sales teams, implementing successful product launches, etc. I’ve run the core Conferences That Work design in a day numerous times, and it’s always a rush.
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When 50 first-time attendees showed up, the conferencedesign team, chaired by Joe Scully, senior director of meeting and event management at John Hancock Financial Services, made sure they were given ribbons to alert others of their status. Provide Positive Initiation.
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