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When 50 first-time attendees showed up, the conferencedesign team, chaired by Joe Scully, senior director of meeting and event management at John Hancock Financial Services, made sure they were given ribbons to alert others of their status. Sperstad drew on findings from behavioral science to guide decisions planners make every day.
When 50 first-time attendees showed up, the conferencedesign team, chaired by Joe Scully, senior director of meeting and event management at John Hancock Financial Services, made sure they were given ribbons to alert others of their status. Sperstad drew on findings from behavioral science to guide decisions planners make every day.
As an enterprise event planner, you need more than just another event you need an experience that captivates your audience and delivers measurable results. Continuously communicate the impact of your experiential events, share success stories, and adapt your strategies based on data-driven insights.
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