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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Benefits Of Event Technology & Effective Communication.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding.
Strategic thinking is one thing, but communicating those thoughts in ways that get listeners to understand your vision and see you as a leader is another. You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. Here’s some advice.
These days, sponsorships go beyond companies getting a logo and mention in your event. Corporations are now looking for complete, year-round involvement that would take the concept of event sponsorship to new levels. This, of course, involves a lot of communication and planning. Here Are the Latest EventMarketing Strategies.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Clear, effective, and comprehensive pre-eventcommunication is more important than ever, especially now in the midst of evolving situations. If the past year has taught us anything, the power of preparation is one lesson that should not be overlooked.
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an eventmarketing strategy has serious benefits for your business. The post The 2019 Guide to EventMarketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. How to Spread the Word.
Imagine your event getting canceled unexpectedly due to something out of your control, like a local natural disaster. This could leave a bad taste in the mouth of your would-be attendees unless you manage the communications right. To do this, make cancellations a part of your event planning. Marketing Your Next Event like a Pro.
More : How to Run a Successful Email EventMarketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show. sound amazing.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What value will attendees get from attending?
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
The irony is, even with so many productivity tools for every task out there, collaboration in event planning still involves email communication. To properly leverage this powerful medium and turn it into the potent collaboration channel it is, effective email communication is key. Here are ten tips to help you achieve just that.
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success.
The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. Much of what the program administrators do is towards the beginning of the event planning process. Work together with your team and practice strong communication.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
Of course, not everyone in a given age range will react identically to an eventmarketing message. Lesson 3: Don’t Email Gen Z Email blasts and newsletters were once king of the communication castle. Now, event planners looking to grow a Gen Z audience may need to get more creative in engaging the younger demographic.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
One of the most important tasks of an event professional is to stay on top of best practices so they can be applied for maximum effect. Are you getting personal enough in your marketing techniques? And are you being tactful enough in your communication? Running events in a new city can be a challenge.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
The global eventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Feature photo by Courtney Cantor at Hamilton Exhibits.
Let me ask you a quick question: How do you usually communicate your event? There’s a big difference between communicating and promoting your event. Although marketing the event can be part of […].
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. Because we’re all virtual now, communication has gotten so much better,” Sonia Sahney, CMO of MI and CT at GE Healthcare, said in the report. “I
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. While these platforms were good, they were limited. CRM software. Customer success software.
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. Instagram for Event Success.
How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
For example, event sessions that are too long can be draining or exhausting for their audiences. In both instances, there’s a high chance that franchisees will walk away feeling talked at rather than communicated with. Pre-eventcommunication, the event itself, post-eventcommunications, and follow-up surveys should all be impactful.
Our ICONIC panel joining use today are masters in event transportation! In this episode Lisa Lanna of Newsday Communications and Eric Hotard of Event Transportation Systems are going to tell you everything you need to know and didn’t consider about event transportation. Free RFP Template for Event Transportation.
Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget. Digital Marketing Strategies That Work. Many eventmarketing strategies the industry uses today hark back from a time when digital wasn’t the norm.
Will Curran , founder of Endless Events and #EventProfs Community took the stage to share his experience creating a year-round virtual community. It is also a central place where everyone can access events, products and answers to questions from people they trust. .
Experienced trade show staff are an investment, but they can be well worth it considering all the benefits they can bring to your event, and the fact they can help to drive future growth. Frank Derby is a Las Vegas-based eventmarketing strategist and communications expert working with GoldenMFG.
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