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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
I was building websites and was able to find a way to make money doing that for a guy who had a marketing company and was also the dean at our local college of communications.” . That gave me even more inspiration to pursue events.”. While in graduate school, Deanna got her first event job as a meeting coordinator. “It
Whether it’s a corporate conference, an educational seminar, a trade show, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. Chat Channels The best events are interactive.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
Enhance Sponsor Visibility By strategically placing sponsor logos, banners, and branded content throughout the event — and across all your digital event properties — you give sponsors more visibility and exposure, which makes it easier for them to achieve event sponsorship ROI.
Product launches highlight new products and services an organization brings to market to generate buzz and excitement. Conferences and seminars , like HubSpot’s INBOUND , are typically the largest events and feature keynote addresses, seminars, breakout sessions, networking opportunities, workshops, and more.
Facilitate signup to activities: Give attendees the option to sign up for specific activities or sessions within an event. This feature helps in planning and managing capacity for workshops, seminars, and other event dynamics. It uses contactless technology to manage entry, adapting to the specific needs of different events.
Some of the more common event projects include weddings, private parties and company dinner and dance. However, there is also a large market for formal corporate events such as trade shows, seminars and product exhibitions.
Small and Boutique Meetings | Spring April 21-23, 2024 Montgomery, Texas The premier hosted-buyer event designed to connect top suppliers and destinations with planners looking for creative solutions to elevate their small and boutique-sized meetings in the U.S. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
These companies leverage Cvent’s platform to streamline event planning, enhance attendee engagement, and measure event success. Cvent is primarily an event management platform that provides tools for planning, marketing, and managing events. Is Cvent a CRM?
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtual events has exploded and it’s paving the way for new forms of communication and collaboration.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-eventmarketing campaigns.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
With the advent of remote work and the necessity for socially distant events, virtual event software has become an indispensable tool for businesses, organizations, and individuals seeking to connect and communicate. The marketing suite provided by Hopin is another important benefit.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
Event Tech Live April 26 - 27, 2023 – Las Vegas, NV Event Tech Live (ETL) is one of the only dedicated exhibitions and conferences for event professionals with an interest in technology. If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.
Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ? A trade show, seminar, or conference ? If any issues arise, communicate them to stakeholders as soon as possible to avoid last-minute headaches.
The good news is that with the right approach and event software , you can create events that people will remember for all the right reasons. Strong organizational, communication, and problem-solving skills, along with essential event planning skills, are key to managing these complex tasks effectively.
Established in 2013, Eventdrive aims to simplify the event planning process by providing an all-in-one platform that integrates event management, communication, and engagement tools. Eventdrive primarily caters to corporate clients organizing internal and external events such as conferences, seminars, workshops, and meetings.
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