This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
It is also vital to establish a line of communication so deals can be closed later on, while also discovering the “hidden” motivations of buyers when they approach your booth. Understanding how to build structured data and use Google’s event tag can help you get more exposure. Which worked better for you?
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for eventmarketers to drive more traffic to your event website so you can achieve all these goals above.
One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement. Lock in your event budget.
per month, women in marketing get access to a content library, virtual events, private communication channels, CV templates, and other career-boosting resources. But they’re by no means a fully gated and exclusive community. The community all comes together at one of the most glorious in-person conferences, INBOUND.
Successful eventcommunications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. It looks at four proven tech tools to drive successful communications for live events.
Ticketing has always been a core aspect of any eventmarketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. email click-through) are typically more likely to attend the virtual event. your speaker).
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. 1:1 Meetings.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
For example, while a marketing strategy contains what you will do to achieve a goal, a marketing plan outlines the specific regular activities you need to execute your marketing strategy. Use a template if creating a marketing plan gets overwhelming.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
Smart event wearables are revolutionizing the attendee experience by enabling effortless networking through simple gestures, acting as digital icebreakers that dissolve the usual awkwardness and foster a space ripe for connection-building. Chat Channels The best events are interactive.
This event certification, provided by the International Association of Exhibitions and Events (IAEE), is meant to signify the highest professional standard throughout the exhibition and event management industry. CTSM: Certified Trade Show Marketer What Is CTSM Certification? Be a good communicator.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. A well-executed PR campaign creates awareness, generates sales, and builds relationships with media, customers, event partners, and other stakeholders.
For example, while a marketing strategy contains what you will do to achieve a goal, a marketing plan outlines the specific regular activities you need to execute your marketing strategy. Use a template if creating a marketing plan gets overwhelming.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations. Marketing and promotion costs. It can be easy to miss the marketing phase out of your event’s budget, given how late it usually comes in the process.
Ask audiences – Communicate with audiences to ask who they want as speakers. Then, apply SEO techniques to enhance visibility, make it more readable, and increase click-throughs. Don’t fret if only a few people have registered for your upcoming event. You can ask them about a subject they want to discuss.
Event planning : For everything from hybrid event ideas to virtual event ideas and virtual conferences, an event planning agency will ensure that every aspect leading up to the event is accounted for. Clive London and Dublin, UK and Ireland Clive helps brands communicate: live.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Investments in event management software , mobile conference apps , and cutting-edge event wearables like Bizzabo’s Klik SmartBadge™ are rising.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. Each year consultants, marketers, and businesses of every size attend this unique and inspiring conference to learn the latest strategies in SEO, PPC, social media, content, digital marketing, and more.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content