This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Provide this as a sample message template to all speakers. How to Spread the Word.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success.
By the end of the piece, you’ll learn the questions you can ask using audience engagement software that will help you gather honest opinions from attendees, sponsors, exhibitors, and speakers — and how you can use that data to measure success, identify areas of improvement, and ultimately enhance your overall event strategy.
Strategic thinking is one thing, but communicating those thoughts in ways that get listeners to understand your vision and see you as a leader is another. You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. Here’s some advice.
For example, event sessions that are too long can be draining or exhausting for their audiences. In both instances, there’s a high chance that franchisees will walk away feeling talked at rather than communicated with. Pre-eventcommunication, the event itself, post-eventcommunications, and follow-up surveys should all be impactful.
Of course, not everyone in a given age range will react identically to an eventmarketing message. Lesson 3: Don’t Email Gen Z Email blasts and newsletters were once king of the communication castle. Now, event planners looking to grow a Gen Z audience may need to get more creative in engaging the younger demographic.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
Selecting speakers, sessions, and topics. Creating a schedule of events, including timing and content. The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. Selecting a venue. Doing the s ite walkthrough.
One of the most important tasks of an event professional is to stay on top of best practices so they can be applied for maximum effect. Are you getting personal enough in your marketing techniques? And are you being tactful enough in your communication? Running events in a new city can be a challenge.
How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
Chatbots can answer most popular questions taking some of the work load off of event staff. They also greatly improve communication allowing attendees to get information 24/7 instantly and i n a world of instant gratification, the ability to immediately assist is what really cements chatbots as a new wave of communication in event support.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Make sure the event itself and the marketing makes clear that you’re providing 10x value which aligns with prospective attendees’ beliefs and interests. Create a purpose-focused event structure. All the different aspects of your event’s structure should communicate the purpose of the event.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. The post Event Reminders: How Many is Too Many? Photo credits: Shutterstock.com.
Transforming the event into an epic environment. Facilitating easier communication. Access is the admittance to offers like an invitation to a post-event party or one-on-one time with a speaker. Make sure you get the speakers involved and have them be the champion for your event gamification.
Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget. Digital Marketing Strategies That Work. Many eventmarketing strategies the industry uses today hark back from a time when digital wasn’t the norm.
free ticket to your next in-person event). The fastest and easiest way to survey your audience is during the event itself. You can get the host or speaker to do a show of hands, or ask people to use your hashtag to send questions. How did you hear about our event? What did you like/dislike the most about the event?
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Event sponsors page views. Event sponsor links clicked. Event app adoption.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We And Brian Parsely is returning to share new ways to energize cultures with behavioral science and improve communication.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it.
In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation. But recent years have seen an increasing number of event management applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking.
This year will be marked by learning through trial and error, the speakers told the audience at a breakout session at the JW Marriott in Nashville at CEMA Summit ‘22, held July 31–Aug. Because we’re all virtual now, communication has gotten so much better,” Sonia Sahney, CMO of MI and CT at GE Healthcare, said in the report. “I
She included not only different ways of looking at the world, but also of communicating, living, loving, going to the bathroom and eating. The ultra-candid inclusiveness expert and author of Good Enough Now defined diversity broadly—really broadly. Your job is to make conversations that matter possible,” she said.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Read More: 4 Zoom Alternatives to Give Virtual Attendees the Freedom They Crave More than $1 billion of that capital went to Hopin, a company that was largely acquired last year at a fraction of its previous $7 billion valuation by RingCentral , a public cloud-based communications company that put down roots in 1999.
Incorporate the use of a mobile event app. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement. Choose a mobile event app that allows organizers to easily communicate with event attendees quickly.
But, something we really appreciate is their insights into the human-side of event planning. Like, what to do with leftover event food and how to give back as a company. All about event tech. This is a really easy-to-read blog with real-world examples that usually focus on events they are currently planning for their clients.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Our ICONIC panel joining use today are masters in event transportation! In this episode Lisa Lanna of Newsday Communications and Eric Hotard of Event Transportation Systems are going to tell you everything you need to know and didn’t consider about event transportation. Free RFP Template for Event Transportation.
Especially when it comes to Marketing! But have you ever wondered how influencers can help with your eventMarketing? And how exactly you can harness their power to make your event a success? Our new host Nick Borelli is here to tell you everything about how to create a marketing influencer campaign.
Working with a corporate event management company Write a very detailed RFP (request for proposal) What even is an RFP? Effectively communicate your goals and values Effectively communicate your goals and values What is a corporate event planning template and how can they use one? Plan the event layout.
In a recent webinar, author and marketing professor Jonah Berger shared pointers on how people can make their communications more effective. Convene has written about Berger , a marketing professor at the University of Pennsylvania’s Wharton School of Business, before.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Use industry-leading virtual event technology when hosting a webinar.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content