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Brandt’s mantra of the year is “design first, then think technology” And the same goes for exhibitions. The biggest fail when it comes to online tradeshows with exhibitors is not involving them in the design process.” Events are going to be like movies. ” adds Will.
The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for eventtechnology jobs. They can also pivot to becoming event managers or event marketers.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. Gamified Polling & Feedback.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Almost three decades later, SXSW is a household name among tradeshows, conferences, and events. Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Tradeshow for the first time, that is just ginormous. “Like, I can have conversations outside of the tradeshow floor. And they’re crisis communication plans and they’re everything like that. So I get it, but for me, I literally only talk to eventtechnology people.
Though eventtechnology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on tradeshow ROI is incredibly important.
Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade. These customizable signs are seen at wedding buffets, social events, corporate tradeshow exhibition booths , and a variety of other event locations.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
Use technology to enhance your networking events. Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Many event apps offer more than just a networking platform.
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.
What matters most in eventtechnology in the year ahead? Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? The post Top 4 Selection Criteria for EventTechnology in 2023 appeared first on Stova.
The Role of EventTechnology in ROI All-in-one event management software not only makes it possible to measure otherwise inaccessible data, but it also makes measuring holistic data a heck of a lot easier. Sure, we’re an eventtechnology company, so there’s a good reason why we’d want this to be the case.
Two conference leaders have announced new tech resources that meet attendees’ changing expectations and communication styles. News from Freeman and AIM Group underlines the growing emphasis on technology solutions for attendee communications. chatbots to Freeman’s tradeshow and conference customers.
It’s really the expected value of your event that you’re trying to calculate. So do you have command enough of your information to be able to say, and I’ll make this up in a trade-show context, the average 20 X 20 [booth] gets an average of 100 leads over the course of three days. It’s a lot of communication up front.
Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in tradeshows, events, and exhibits. based event and experience marketing agency, empowers purpose-driven communities to engage vital audiences, advancing the mission for top brands, businesses, and universities.
back to top March 2024 Conferences for Event Planners Event Name Event Date Event Location More Information ITB Berlin March 5-7, 2024 Berlin, Germany For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format.
As the scale and importance of these gatherings continue to grow, the need for more sophisticated and efficient event lead capture mechanisms has also increased. Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up.
Use technology to enhance your networking events. Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Many event apps offer more than just a networking platform.
Since 1991 21st Century has been working with associations, corporations, government agencies and nonprofits to deliver high quality events. They are known for planning epic events, creating amazing exhibits and organize engaging tradeshows. EVENT STRATEGY GROUP. 360 Destination Group. Irvine, CA. CADENCE, INC.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g.
By now, most of us agree that virtual reality technology isn’t going to upend human communication all together. But it does introduce a whole new way for people to experience games, videos, and other content — meaning it’s a key technology for meeting professionals and event planners to understand.
More than mere decoration, event design considers all sorts of elements, including venue layout, lighting, seating arrangements, and flow of activities to enhance engagement and communication. Successful event design seamlessly integrates all of these elements to reflect the event’s purpose and create a truly unique experience.
From reducing environmental footprints to fostering socially responsible practices, integrating sustainability into events has become a paramount consideration for event managers and their eventtechnology partners. Learn more about tech consolidation. Consider on-site water fountains to reduce plastic waste.
Speaker: Nick Borelli Marketing Director, Zenus Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech, and digital marketing to help event professionals reach their full potential.
You can use different types of event marketing strategies — including emails, ads, and social media — for various events ranging from small-scale gatherings like workshops and seminars to large conferences, tradeshows, product launches, and even virtual events. Digital materials: Think beyond physical materials.
Some of the valuable sponsorship opportunities are even before your online event starts. Include your sponsors’ logos and messaging in all your email communications and on social media (both in posts and in your social media banner branding). Feature a guest blog post on your registration page.
In communications there’s an unwritten rule. Whether scheduling a live or virtual event, speakers should always be proactive about reaching out to an experienced event planning partner. About the author: Kelly Greene is an Event Producer at Meeting Tomorrow. The momentum is on the presenter’s side.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
A gobo is a stencil or pattern on a piece of metal or glass that is branded or designed to meet an organization’s communication needs, then placed into a theatrical light like a lens to produce desired images. About the author: Melissa Jones Clark is the Director of Communication and Brand Experience at Meeting Tomorrow.
When your decision makers take all this into account, you’ll be able to fully justify the cost of high-quality AV services and keep your event planning on-track towards success. About the author: Kathleen Costanza is a Communications Specialist at Meeting Tomorrow. She loves writing, documentaries, and visiting new places in Chicago.
The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI. Communicate Value. The Europas.
If feedback prevention is an event concern, particularly when lavalier microphones are going to be used, then you should ask your audiovisual provider if they will have graphic equalizer. About the author: Melissa Jones Clark is the Director of Communication and Brand Experience at Meeting Tomorrow. Subscribe to Our Newsletter!
With the rise of robust event management platforms, retail companies can now create immersive experiences and host events , gather valuable data, and ensure positive brand-associated memories for attendees and customers. We can’t ignore the impact of eventtechnology on a retail company’s events strategy.
Sue Pelletier is a contract editor and writer whose work has appeared in Prevue Meetings and Incentives , ConferenceDirect MeetingMentor , Manufacturing Leadership Journal , and TradeShow Executive. Speaking of Trust Respondents of a Freeman study named in-person events named the most trustworthy sources of information.
By now, most of us agree that virtual reality technology isn’t going to upend human communication all together. But it does introduce a whole new way for people to experience games, videos, and other content — meaning it’s a key technology for meeting professionals and event planners to understand.
Events, talks, presentations and meetings, regardless of the size of room or venue are no exception. Audiences expect communications to be shared though easy to see (and find) visual displays like screens. You, as the meeting or event planner, need the right AV equipment and advice to successfully meet your audience’s expectations.
For insights about the future of business events, planners should follow the money in other adjacent areas, like “the shift in revenue for online education at the college level,” Bothwell said, “and shifts in investment in education, advanced certification, online learning and development outside traditional institutions.”
3D stage elements: Adding physical elements and structures to your stage setup not only injects depth into presentations, but also streamlines and enhances your communications. Color zones highlight breakout areas and invite attendees to collaborate, engage and enjoy the event theme. Provoking participation: Keep it interactive.
Onsite eventtechnology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile event app essential for in-person conferences. For more on how to get the most out of your eventtechnology, contact Stova.
Communication and relationship. How easy is it to communicate with the venue manager and suppliers tied to the venue? Event planning can take weeks and even months, and throughout this period, you’ll need to be able to maintain good communications with all your vendors and suppliers, including those related to the venue.
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