Dana Communications

FEBRUARY 6, 2023

And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too. Chances are your audience can.

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Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

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Marketing Marketing Social Media Manufacturing 246

Dana Communications

FEBRUARY 20, 2023

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. As travel and hospitality marketing experts, we zero in on a specific life stage within a generation. The post Set the Stage: Why Life Stage Marketing is a Must appeared first on Dana Communications.

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Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

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Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Instagram With 61.2%

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Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

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Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

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Trends Marketing Marketing Social Media 245

Smart Meetings

JANUARY 10, 2025

Conway joined the team in 2010 at vice president, communications and public relations, before moving into the executive leadership team in 2017. He brings over two decades of experience in sales, marketing, hotel operations and business development and a track record of success.

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Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.

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Dana Communications

MARCH 10, 2025

By bringing the beauty of your location to life through TikTok, Instagram reels, Facebook and more, your market can see firsthand that close-enough can be better (and a lot less moolah!) Let your market know youve got the same charisma that pricey parts of the globe do, and soon, vacationers will most likely be flocking to you.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

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Smart Meetings

MARCH 25, 2025

To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California.

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Dana Communications

NOVEMBER 5, 2024

Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x 117 or lkaniper@danacommunications.com to discuss how we can help move the needle on your marketing today.

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Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. The Cathy Breden Woman of Achievement Award went to Gwen Venable, executive vice president of expo and communication services at the U.S.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Smart Meetings

NOVEMBER 26, 2024

The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. At the same time, meeting professionals have to be thoughtful about how they communicate what will be done with that information. Consider readability in content slides. “I

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Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

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Hospitality Public Relations B2B Communications 258

Endless Events

AUGUST 8, 2022

“We were helping anyone who had a community communicate with that community. “In the events industry, you constantly have to communicate changes. “More important is having built the community in advance so that you can communicate. . The Community Model In 2022. Will agrees.

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Events Communications Communications Social Media 367

Dana Communications

NOVEMBER 3, 2024

from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. Influencer Marketing The influencer sphere is more saturated than ever, so the old manual approach to this type of marketing doesn’t cut it anymore. Contact Lynn Kaniper at 609.266.9187 ext.

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Marketing Marketing Travel Travel 130

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. You want to see honest, transparent communications to help gauge the legitimacy of their followers. What’s their communication style? Within a few short months, the hotel is booked to capacity from this collaboration.

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Social Media Audience Media Communications 246

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

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Preparation Event Planning Certification Human Resources 334

Smart Meetings

DECEMBER 17, 2021

Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Manning-Kim was also corporate director of national sales and marketing at Joie de Vivre Hospitality. Lindsay Breining. Indy Dodanwala.

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Hospitality Sports Management Communications 290

The Abbi Agency

JANUARY 20, 2022

The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. industries and triples team size in Las Vegas.

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Public Relations Communications Communications Social Media 49

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. The Benefits Of Event Technology & Effective Communication. Technology has enabled us to communicate with virtually anybody anywhere at any time – both in our personal as well as professional lives.

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Event Technology Technology Technology Benefits 317

Dana Communications

OCTOBER 17, 2023

Communicate fully and truthfully with your guests before, during and after the disaster. Once these needs are met, recovery marketing efforts step in – through agencies and Direct Marketing Organizations (DMOs) with clear-cut messaging that tactfully acknowledges the devastation. Now, the state is booming in tourism, with 114.6

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Tourism Tourism Communications Communications 244

Smart Meetings

APRIL 27, 2021

From a focus on flexibility to communication and advocacy for the local community, these go-getters grew stronger and wiser. Following, in their own words are their stories of growing more flexible, resilient advocates for their communities who are now armed with an understanding of the importance of communication and humanity.

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Tourism Tourism Communications Communications 279

Smart Meetings

JUNE 7, 2024

As vice president of communications, Smith will draw on his over two decades of experience in strategic communications and corporate affairs to lead the organization’s global communications strategy, enhance its brand and extend its reach and impact across the tourism industry.

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Advertising Social Media Hospitality Communications 246

Endless Events

APRIL 8, 2022

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.

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Audience Virtual Events Events Communications 306

Dana Communications

NOVEMBER 5, 2024

At Dana, we have decades of tourism marketing expertise and know exactly how to draw travelers to you. The post A Deeper Dive: Destinations Betting on Set-Jetting appeared first on Dana Communications. Contact Lynn Kaniper at 609.466.9187 ext.

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Dana Communications

APRIL 4, 2023

A leader in travel and tourism marketing, Dana Communications recognizes the importance of inclusive travel and keeps a keen eye on changes taking place in the travel industry today. For more ways to map out the adventure of your dreams, turn to the marketing expertise of Dana Communications.

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Tourism Tourism Trends Training 246

Endless Events

MAY 19, 2020

They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .

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Virtual Events Trends Events Communications 334

Smart Meetings

AUGUST 23, 2024

Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.

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Hospitality Promotion Communications Communications 231

Endless Events

FEBRUARY 7, 2019

No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. Slack claims to be the future of business communication. The entire team can quickly communicate through these channels to share files, insights, and updates.

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Planner Management Events Automation 396

Dana Communications

DECEMBER 5, 2022

“At this point, people have all the information and they’ve made [the decisions] they’re going to make, and those attitudes and those beliefs have been calcified a little,” Mark Koelfgen, executive creative director and copywriter at David&Goliath told Marketing Brew. Not Forgotten, Just Not Focusing. Many are just not focusing on it.

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