Convene by PCMA

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. While it continues to facilitate organic reach and community engagement, maintaining a backup plan in case access becomes limited is wise. Paid and organic alignment.

Social Media 101

Social Media Media Platform Public Relations 101

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 246

Marketing Marketing Social Media Communications 246

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

Communications 130

Communications Communications Marketing Marketing 130

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Risk Management. That’s a mistake,” Burns says.

Social Media 279

Social Media Media Consulting Sponsors 279

Smart Meetings

MARCH 3, 2023

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Moving from one working world to another, Pereira emphasizes the importance of communication.

Event Planning 246

Event Planning Advertising Hospitality Public Relations 246

Smart Meetings

SEPTEMBER 13, 2022

Before joining the organization, she worked as operations coordinator for Veterans United Home Loans, based in Columbia, Missouri. Shircel has been on Visit Mesa’s communications team for two years, most recently as its media relations specialist. Scarborough previously worked as coordinator of visitor marketing for Visit Mesa.

Public Relations 245

Public Relations Hospitality Management Communications 245

Solimar International

MAY 8, 2022

Learn about one of the most interesting Virginia Destination Management Organizations here. What is the role of Virginia Destination Management Organizations in working with this national brand? I received a degree in Communication with a focus in Public Relations from Virginia Tech.

Destination Management 98

Destination Management Organization Management Tourism 98

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 130

Marketing Marketing Social Media Communications 130

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Sponsorship. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

Endless Events

DECEMBER 16, 2019

“When it became time to network, the event organizers suggested going up to someone with the same colored dot on their name tag as me. So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “I’m a nerd.

Networking 194

Networking Events Conference Platform 194

Motivation Excellence

MAY 12, 2020

It also means that these employees are connected to their organizations. Employees also need the company to share information, share a common vision and goals, effectively communicate with them and trust them. Worker engagement has to do with how involved an employee is in advancing the goals of her organization.

Communications 130

Communications Communications Human Resources Organization 130

Convene by PCMA

DECEMBER 30, 2021

The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. We channeled our certainty into a communications strategy that would instill confidence into our audience. Courtesy WPA). Produced by?World World Pet Association (WPA).

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. As event attendance levels out post-pandemic, finding new areas of growth will become more of a focus for organizers.

Trade Show 52

Trade Show Social Media Events Trends 52

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 100

Marketing Marketing Social Media Communications 100

DCI

AUGUST 17, 2023

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. Communicators must reassess how they set their own destination-specific goals and gauge success by opting to include more qualitative PR measurements into their evaluations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Convene by PCMA

FEBRUARY 13, 2023

Highlight the organization behind your show and any societies or affiliated associations involved with it. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust. (See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Travel Daily Media

SEPTEMBER 4, 2024

Speakers and attendees will exchange ideas on Net Zero and the role of green transformation in tourism development, thereby proposing solutions to achieve green transformation and develop Net Zero tourism in the tourism industry. Domestic exhibitors make up 77%, while international exhibitors account for 23%.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Events Public Relations B2B 105

DCI

MARCH 22, 2023

Since 2016, DCI’s annual Talent Wars research has become a sought-after study for organizations tasked with marketing their community to attract new residents and is the foundation of many campaigns.  Patience brings almost nine years of place-marketing experience to this new role.

Public Relations 87

Public Relations Website Speakers Tourism 87

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Hospitality Promotion Tourism 52

DCI

JULY 25, 2022

In the summer of 2020, the death of George Floyd sparked a movement that has reverberated throughout every community and industry in the U.S. As we reflect on the past two years, five themes emerged as action items for economic development organizations and destination marketing organizations to consider in their DE&I efforts. .

Public Relations 70

Public Relations Organization Tourism Tourism 70

Bizzaboo

APRIL 19, 2023

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Track your results with KPIs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

MAY 25, 2023

As college graduates from around the world, they have a few key messages – pardon the marketing lingo – for you as you consider your first career move, whether it’s in destination marketing, or marketing communications more broadly. Don’t be afraid to boomerang back to a previous employer.

Marketing 77

Marketing Marketing Public Relations Tourism 77

Convene by PCMA

JULY 26, 2021

Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs that advance inclusion and equity. A Big Delta’ in Tech.

Human Resources 98

Human Resources Networking Public Relations Organization 98

Tourism eSchool

NOVEMBER 30, 2022

You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. Public Relations (including Famils) and Advertising. What elements make up a Brand?

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

JULY 15, 2021

Fulvi has served as president and CEO since 2018, when he joined the organization from VisitPITTSBURGH. Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions.

Public Relations 52

Public Relations Communications Communications Promotion 52

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context. The credo of HOPSCOTCH?

Tourism 52

Tourism Tourism Marketing Marketing 52

Bizzaboo

JANUARY 8, 2024

A strong brand communicates professionalism and can instill confidence in potential sponsors, leading to increased revenue opportunities. Email: Email marketing is an effective way to communicate with your attendees before, during, and after the event. Use branded signage that incorporates your event logo, colors, and messaging.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

MARCH 10, 2022

Monica Freire, congress department director of Iberia region, AIM Group International, has been re-elected to the Council of IAPCO (the International Association of Professional Congress Organizers) for the 2022-2023 term. Paul Pettas has been promoted to the role of vice president, brand and communications for Sodexo Live.

Public Relations 52

Public Relations Sports Communications Communications 52

Convene by PCMA

NOVEMBER 6, 2023

It’s imperative that event organizers work more closely with customers to facilitate deeper connections and create opportunities that allow them to further their objectives. Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors.

Marketing 59

Marketing Marketing Public Relations B2B 59

DCI

APRIL 20, 2022

DCI’s public relations team recently secured several top-tier stories in the Atlanta Black Star and Travel Noire , to name a few, featuring multiple client communities that are accelerating inclusive career opportunities, celebrating Black culture, and prioritizing the attraction and retention of Black and diverse talent. .

Public Relations 70

Public Relations Culture Media Communications 70

Convene by PCMA

MAY 1, 2024

Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist. Coles’ responsibilities include media relations, promoting Visit Williamsburg’s initiatives and attractions to a global audience, and collaborating on developing strategic communications plans.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

ITA Group

FEBRUARY 24, 2021

Many of us in the event industry have been diligently working and using this past year to develop scenarios and contingency plans for what those first events might look like—how testing will be handled, what new safety protocols need to be followed, and the best ways to communicate this information have been thought through in detail.

Contracts 62

Contracts Contracts Human Resources Public Relations 62

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event organizers can list and promote their events and view sales and statistics.

Social Media 62

Social Media SEO Public Relations Events 62

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively.

Registration 52

Registration Marketing Marketing Social Media 52