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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients. The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards.

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Case Study: Oakland Style Steers the Narrative

Smart Meetings

Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Read More : Oakland: A City Rooted in Community Solution: This required good communication internally and externally. Putting on a multi-day annual event is a higher level undertaking. AV, furniture etc.);

Fashion 263
MICE professionals

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Smart Moves in Hawaii, New Orleans and More

Smart Meetings

He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio. Kauffman takes on the role of regional director of communications.

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Smart Moves in Mexico, Atlanta and More

Smart Meetings

In this role, she will position and sell the greater Madison area and its meeting facilities as a national destination to national accounts with an emphasis on culturally diverse groups, organizations and associations. Aguilar Bultman joined Destination Madison in 2022 as partnership development manager.

eCommerce 265
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Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 246
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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

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Virginia Destination Management Organizations: An Interview With Local Director, Irene Kilmer

Solimar International

Learn about one of the most interesting Virginia Destination Management Organizations here. What is the role of Virginia Destination Management Organizations in working with this national brand? I received a degree in Communication with a focus in Public Relations from Virginia Tech.