Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

Communications 130

Communications Communications Marketing Marketing 130

Smart Meetings

APRIL 27, 2021

From a focus on flexibility to communication and advocacy for the local community, these go-getters grew stronger and wiser. Following, in their own words are their stories of growing more flexible, resilient advocates for their communities who are now armed with an understanding of the importance of communication and humanity.

Tourism 279

Tourism Tourism Communications Communications 279

The Abbi Agency

JUNE 9, 2021

At The Abbi Agency, we work with developers ranging from commercial, industrial, residential and mixed-use, each serving a different purpose or fulfilling a certain need in the communities they serve. Our approach to promoting this type of work varies based on each development’s unique set of goals, messaging, audiences and purpose.

Public Relations 162

Public Relations Retail Audience Media 162

Endless Events

MARCH 24, 2020

“And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. So we had already been counting down new product promotions. We’ve been promoting the show with a color graphic of our trade show, a photo of our trade show booth.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Sponsorship.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers. Or experimenting with SMS (texting) as a means of promoting a one-day flash sale.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

FEBRUARY 13, 2023

Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Travel Daily Media

SEPTEMBER 4, 2024

These events will offer profound insights, specialised knowledge, and practical experience to deliver practical solutions and propose effective policies and strategies to contribute to the promotion of sustainable tourism development. Domestic exhibitors make up 77%, while international exhibitors account for 23%.

Seminar 101

Seminar Tourism Tourism Sustainability 101

DCI

AUGUST 17, 2023

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. Communicators must reassess how they set their own destination-specific goals and gauge success by opting to include more qualitative PR measurements into their evaluations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me? This will help you stay on track and ensure that you are consistently promoting your event.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Promotion Hospitality Tourism 52

Solimar International

MAY 8, 2022

I received a degree in Communication with a focus in Public Relations from Virginia Tech. Even before 2020, our office focused on promoting our outdoor recreation because our area offers outdoor amenities that people of all ages and backgrounds can enjoy.

Destination Management 98

Destination Management Organization Management Tourism 98

Bizzaboo

JANUARY 8, 2024

Event marketing focuses on promoting your event to attract attendees and generate interest. Event branding sets the foundation for effective event marketing by creating a visual identity that can be used in promotional materials. Although event branding and marketing are distinct, they are closely intertwined.

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

JULY 15, 2021

Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions. In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources.

Public Relations 52

Public Relations Communications Communications Promotion 52

Interface Tourism Spain

SEPTEMBER 2, 2024

In the field of communication and public relations, we see how generative AI has become a powerful tool. Instead of simply asking for “ideas for an article on wine tourism,” you could say, “ideas for an article promoting wine tourism in Spain to an audience aged 30-55 with a medium to high income.”

Public Relations 52

Public Relations SEO Communications Communications 52

Interface Tourism Spain

SEPTEMBER 2, 2024

In the field of communication and public relations, we see how generative AI has become a powerful tool. Instead of simply asking for “ideas for an article on wine tourism,” you could say, “ideas for an article promoting wine tourism in Spain to an audience aged 30-55 with a medium to high income.”

Public Relations 52

Public Relations SEO Communications Communications 52

Convene by PCMA

MAY 1, 2024

Dani Schneider and Abby Feltzer Choose Lansing has announced a promotion and a new hire. Dani Schneider, CTA, has been promoted sales manager after previously serving as Choose Lansing’s sales and services coordinator. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

Convene by PCMA

JULY 31, 2024

At Visit Seattle, Byington will oversee all marketing and brand development initiatives to promote tourism across travel segments, including meetings and conventions, leisure, transient, and international markets.

Public Relations 52

Public Relations Advertising Social Media Hospitality 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MARCH 10, 2022

Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Paul Pettas has been promoted to the role of vice president, brand and communications for Sodexo Live.

Public Relations 52

Public Relations Sports Communications Communications 52

DCI

MARCH 7, 2023

I could think of no better time than International Women’s Day to engage with women that I admire who hold tourism leadership roles – from head roles in communications and marketing to the C-suite – to delineate what work remains, and what advice they’d give other women early in the career about embracing a career in the tourism industry.

Tourism 85

Tourism Tourism Public Relations Social Media 85

Convene by PCMA

MAY 29, 2024

Hill will focus on public relations, promotions, brand partnerships, and social media for Ensemble’s hotel portfolio. She previously worked in marketing and communications at the Westin Anaheim Resort.

Public Relations 52

Public Relations Trade Show Social Media Hospitality 52

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context. The credo of HOPSCOTCH?

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Emily Crane has joined the team as an account manager.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

Crowdriff

MARCH 26, 2018

“It can be more intimidating to walk into an art museum than say a zoo, because people can explain to their children what a giraffe is, but when they walk into an art museum they feel like they need to know everything about who Picasso was,” said Shannon Robb, the Communications and Public Affairs Coordinator for the Denver Art Museum.

Social Media 52

Social Media Communications Communications Website 52

Bizzaboo

JUNE 11, 2023

Keep reading to learn how to create a conference budget, costs to consider, and promotional expenses you won’t want to forget — plus get access to our event budgeting templates. To ensure you don’t overlook anything, maintain open lines of communication with all event stakeholders, including management, finance, and event sponsors.

Conference 59

Conference Sponsors Social Media Insurance 59

Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively.

Registration 52

Registration Marketing Marketing Social Media 52

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

B2B 59

B2B Event Planning Conference Logistics 59

DCI

NOVEMBER 29, 2022

Development Counsellors International (DCI) is pleased to announce that Kayla Leska has been promoted to vice president of public relations within its Tourism Practice. During the last decade, Kayla has crafted strategic communications plans and implemented tactical programs for U.S. Congratulations, Kayla!

Public Relations 91

Public Relations Promotion Tourism Tourism 91

Smart Meetings

APRIL 8, 2022

The Ritz-Carlton Key Biscayne, Miami and The Ritz-Carlton Coconut Grove, Miami welcomed Flint as market general manager and promoted Lora to area director of marketing. Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager. Regis Beijing. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Bizzaboo

JANUARY 10, 2024

-based event and experience marketing agency, empowers purpose-driven communities to engage vital audiences, advancing the mission for top brands, businesses, and universities. Communications. beedance Atlanta, GA beedance is a boutique creative agency full of doers and problem solvers. Digital Experiences.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

AUGUST 16, 2021

Consider going above and beyond by providing them with highly personalized communications and dedicated customer service to help them make a thoughtful decision about travel and to plan a productive and successful show experience. Put Content at the Center of Building Back.

Attendee 122

Attendee Audience Public Relations Online 122

Crowdriff

JULY 5, 2017

Then they began to rethink the angle they were promoting Houston. When this department was created and given a separate budget we renewed our commitment to promoting Houston as a leisure destination,” said Pilar Florez , the Director of Tourism for Visit Houston. Shifting Gears to Attract Leisure Travelers.

Social Media 52

Social Media Website Public Relations Promotion 52

Smart Meetings

AUGUST 23, 2023

Jeanette Spain Jeanette Spain Spain is director of marketing and public relations to oversee all promotional facets of Whim Hospitality ’s numerous branches, including large-scale event management across Camp Lucy ’s upscale 41-room resort, restaurant and four wedding venues. Air Force for 27 years.

Hospitality 241

Hospitality Promotion Public Relations Consulting 241

Convene by PCMA

DECEMBER 18, 2024

While Conways current period with Travel Portland began in 2010, she originally joined the organization in 2003 as a communications and public relations manager.

Public Relations 52

Public Relations Banking Communications Communications 52