article thumbnail

How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Picture this: as a sales director for a major hotel chain, you spend countless hours attending conferences, crafting personalized offers, and following up with prospects. How can you stay top-of-mind without overwhelming your prospects? But the leads in your pipeline seem to slip away before the sale closes.

article thumbnail

Leading and Learning From the Next Generation of Meeting Profs

Smart Meetings

The number one thing I hear from prospective employees, new employees and even our existing workforce is, ‘What are we doing that’s having an impact and making a difference in the world?’” Advice for Prospective Meeting Profs—and the Seasoned Planner. Peckinpaugh noted.

Meeting 264
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Do’s and Don’ts of Responding to Online Reviews and Comments

Dana Communications

It’s the time to remember that the way you handle this situation can either gain the respect of prospective customers or lose them. Cut to the chase and eliminate this type of retaliation in front of your market and other prospective customers. Naturally, your first instinct is to be defensive—but don’t be. Now is not the time to rant.

Online 49
article thumbnail

How to Produce a Stand-Out Experience

Smart Meetings

Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.

Speakers 299
article thumbnail

The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Because younger travelers are using social media at every stage of the sales funnel — including before, during, and after a trip — it’s a meaningful two-way street for communicating and engaging all year round.

Media 246
article thumbnail

Why Representation In Marketing Matters

Dana Communications

Both of these pitfalls have the strong potential to offend prospective visitors and guests. And that should shine through in every one of your communications to travelers. The post Why Representation In Marketing Matters appeared first on Dana Communications. Ready to represent? Contact Lynn Kaniper today at 609.466.9187 ext.

Marketing 246
article thumbnail

7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Pre-event emails: Include a section in all of your pre-event communications that details how attendees can network with one another. How to Spread the Word.