Convene by PCMA

FEBRUARY 13, 2023

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

Marketing 98

Marketing Marketing Prospect Affiliate 98

DCI

MARCH 22, 2023

Since joining DCI in 2014, she has taken on numerous roles and responsibilities, starting out in public relations and creative services and, most recently, leading our website team as Vice President, Brand & Digital Strategy.    Spearheading the brand and UX/UI strategies for more than a dozen websites and campaigns, Patience’s work has earned (..)

Public Relations 87

Public Relations Website Speakers Tourism 87

Tourism eSchool

NOVEMBER 30, 2022

You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. What elements make up a Brand? Your Value Proposition. Your Experience. Personality / Tone of Voice.

Tourism 93

Tourism Tourism Social Media Website 93

Bizzaboo

APRIL 19, 2023

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Promote your event early and often.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 8, 2024

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Email: Email marketing is an effective way to communicate with your attendees before, during, and after the event.

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

DCI

MARCH 7, 2023

I could think of no better time than International Women’s Day to engage with women that I admire who hold tourism leadership roles – from head roles in communications and marketing to the C-suite – to delineate what work remains, and what advice they’d give other women early in the career about embracing a career in the tourism industry.

Tourism 85

Tourism Tourism Public Relations Social Media 85

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together.

Social Media 62

Social Media SEO Public Relations Events 62

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

Crowdriff

OCTOBER 31, 2018

Finding a better way to communicate the variety of experiences Dollywood offers. There is so much to the overall experience – how do you communicate that?” asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s

Website 52

Website Social Media Public Relations Platform 52

Crowdriff

MARCH 26, 2018

“It can be more intimidating to walk into an art museum than say a zoo, because people can explain to their children what a giraffe is, but when they walk into an art museum they feel like they need to know everything about who Picasso was,” said Shannon Robb, the Communications and Public Affairs Coordinator for the Denver Art Museum.

Social Media 52

Social Media Communications Communications Website 52

Convene by PCMA

JULY 28, 2024

Use testimonials that highlight community and personal benefits to make them feel welcome and included. Keep That Communication Flowing The more information you have before entering an environment, the more confident and prepared you feel. Send emails with know-before-you-go tips.

Public Relations 52

Public Relations B2B Social Media Events 52

Travel Daily Media

JULY 25, 2017

Ahead of the Singapore MICE Forum 2017, SACEOS Marketing Communications Committee chairperson, Rosalind Ng, has appointed El Kwang of Biz Events Asia as the co-chairperson alongside a newly-minted committee to realign and rejuvenate the Association’s outreach and engagement with the business events industry and beyond. Co-Chairperson.

Public Relations 40

Public Relations Communications Communications Consulting 40

Convene by PCMA

JANUARY 19, 2024

Making events feel smaller and more personal should start with pre-show communications. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Target your marketing. The more targeted and closely aligned with prospects’ interests campaigns are, the better.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

DECEMBER 4, 2023

This ongoing communication ensures that lessons learned are incorporated into future events, continually improving the alignment and effectiveness of marketing and sales efforts. Marketing specialist: This role focuses on promoting the event, engaging with potential attendees, and managing all communications.

B2B 59

B2B Event Planning Conference Logistics 59

Crowdriff

JULY 5, 2017

We wanted to revamp our approach to communications with the Spanish speaking market,” said Florez. “We In order to connect better with Mexican travelers in their own language, Visit Houston launched a Spanish-language travel marketing campaign titled “Hola Houston” in 2016, which included a new website: HolaHouston.com.

Social Media 52

Social Media Website Public Relations Promotion 52

Convene by PCMA

FEBRUARY 18, 2025

Make your new branding the filter for all to follow If done right, a new brand should serve as a compass that guides everyone on an event team, including exhibitor sales, education, communications, and more. Ultimately, an identity was created that truly reflected the essence of the new brand. Watch Newtopia Now 2024s wrap-up video:

Public Relations 52

Public Relations B2B Events Advertising 52