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Why Meeting Professionals are Joining Threads and Why Some Aren’t

Smart Meetings

She was director of events at Mashable at the time and they were all about the social networks. Hartline suggested putting the snaky symbol on event websites and enlisting speakers to have conversations there to create excitement in advance of an event to get those conversations started.

Meeting 246
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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

MICE professionals

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9 Ways to Grow Your Email Database

Motivation Excellence

Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. E-books attract new subscribers, especially with titles related to other content on your website or in your social media posts. Unleash the power of automated emails.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. So did American airlines.

Airlines 121
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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Promote your event early and often.

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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

Choose your Social Networks. Next up you need to decide where you will promote your event on social media. Does it need its own dedicated social media channels or will you just promote it on your own business, council or region branded social media channels? Has its own dedicated event website.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Those are websites that sell all sorts of travel products, separately or packaged in bundles. Then, it’s resold on a markup or commission basis via their own websites.

Travel 105