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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look at conferences. Most events no longer want basic conference speakers. Conference speakers do so much more than present nowadays. Conference Speaker Must-Haves.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. To do this, you need to make your conference memorable. Not planning conferences? These tips can apply to almost any event.
Something often overlooked when booking hotel blocks for conferences are hotel amenities for conference attendees. People pay a lot of money and travel far to get to your conference, so don’t you want to make their home away from home a positive experience? Need ideas on conference breakout sessions? Amazing Views.
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. What You Should Know for Your EventApp. Conferences for the Family?
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. Personalized agendas? Community forums?
How Can You Make Your Conference More Relatable? Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. How EventApps are Done.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What types of events am I running? A customizable event agenda module.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and eventapps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Click To Tweet.
In our 2020 event trends survey, 47% of event planners believed tailored break out session paths would be the biggest personalization trend for events in 2020. It’s not really a surprise, breakout sessions are a staple at conferences across the world. Having data-driven activity suggestions in your eventapp.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of event technology – perfectly fitting for an eventapp company! Meetings & conferences. Conferences That Work. EventMarketer.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
In our 2020 event trends survey, 47% of event planners believed tailored break out session paths would be the biggest personalization trend for events in 2020. It’s not really a surprise, breakout sessions are a staple at conferences across the world. Having data-driven activity suggestions in your eventapp.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Can Be Used At Any Size Event. They work for virtually any type and any size event. Hybrid Events.
Eventmarketers are no strangers to last-minute changes and crises. Should screening reveal an elevated risk for an attendee, the person will be isolated immediately to prevent exposure to conference participants. You can see the full list of RSA conference updates here. Making the Move to a Virtual Event.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
All the different aspects of your event’s structure should communicate the purpose of the event. This ranges from the topics covered, to the format of your event and even event downtime. Let’s take a closer look: Choice of appropriate conference topics. Go paperless.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
How can I tell if an event is engaging? There are a lot of different metrics planners can use to measure engagement, and a lot of it depends on the event setup. At an in-person lecture or conference, engaged attendees participate in discussions, interact with one another, and remain attentive throughout the event.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% Does it cost extra?
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
” —Adrian Segar, January 2021, Why people continue to speak for free at meeting industry conferences Someone I’ll call [MARKETING PERSON] clearly read this and decided to go the extra mile. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.
ITN International – Optimizes events and delivers actionable data that leads to future improvement. Event Tech Tribe – A collaborative ensemble of event tech specialists working together to make events better. WWDC18 – Apple Worldwide Developers Conference. Chatby Inc.
Leverage different platforms: social media, email notifications, push notifications, mobile eventapp, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).
Conferences are the No. These benefits make conferences a popular growth tool for organizations across all industries. To maximize the potential of your next conference, you need to get the word out early and attract attendees well before the big day approaches — which is precisely where marketing comes into play.
For the best results, look for a complete event management solution to help with all aspects of the event experience, including event registration , event insights, and eventmarketing. Promote your mobile app to attendees. It’s one thing to offer an eventapp.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Event tech also leads to a better user experience.
Beni Gradwohl That’s because registering for a conference is not an entirely rational decision — thinking they are going to an in-person event strictly for knowledge transfer, for example. Why don’t you have a survey with real-time, free-flowing conversation in your eventapp?” Gradwohl asked.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . What’s an event planner to do?
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Live-stream event announcements. . Facebook event promotion that boosts engagement.
One of the easiest ways to do this is by utilizing event registration software. Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Eventapps can provide interactive features such as live polling and networking opportunities.
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
Cvent’s platform enables organizations to create and manage events of all sizes, ranging from small meetings to large conferences and trade shows. What companies use Cvent Many companies across various industries use Cvent for their event management needs. Is Cvent a CRM?
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