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The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. What were the top takeaways from the conference? Covington, Kentucky put plenty of spirit into their job as conference host. Find what moves you, Kentucky!
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look at conferences. Most events no longer want basic conference speakers. Conference speakers do so much more than present nowadays. Conference Speaker Must-Haves.
When planning your next conferenceevent, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can be done in many ways, one of our favorites is by planning conferenceevents and parties. Reasons Behind ConferenceEvents and Parties.
Something often overlooked when booking hotel blocks for conferences are hotel amenities for conference attendees. People pay a lot of money and travel far to get to your conference, so don’t you want to make their home away from home a positive experience? Need ideas on conference breakout sessions? Amazing Views.
Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. To do this, you need to make your conference memorable. Not planning conferences? These tips can apply to almost any event.
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of eventmarketing. Read the full article at Conferences That Work The post Are NFTs the future of eventmarketing? appeared first on Conferences That Work. Read on to learn why. No related posts.
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. By the way, that’s why we call PLX a remote experience, not a hybrid conference. Hybrid is a lie.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. CONTINUING EDUCATION UNITS MADE EASY.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. “I planned a conference in 2020 that got canceled.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. which can include channels for each conference track. How to Spread the Word.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Who are you trying to reach with your event?
From uncommon games and giveaways to choose-your-own-adventures and unique conference breakout sessions , it’s possible to make any meeting interesting. Just make sure to mind the coherence of the whole event. Here Are the Latest EventMarketing Strategies. Are you struggling with eventmarketing?
When is a user conference more than an outsized demo? Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know.
Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and EventMarketing?
The Many Challenges of EventMarketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. Find Your Perfect Conference Venue. Here’s How Not to Kill a Conference with Pitch Competitions.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. The Return of Large-Scale In-Person Events. Event Technology: A Worthy Investment.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
Setting conference fees is tricky. Now that your event is virtual, the puzzle is more complex. Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe.
The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. The evening event promises Texas-style fun.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate EventMarketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. 28-30 in Vienna, Austria.
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. Conferences for the Family? Instagram for Event Success.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. Track Your Performance With EventMarketing Metrics You need to justify every dime you spend on eventmarketing.
Help your event shine with this useful planning checklist for conferences and corporate events. The post Your Essential Conference and Corporate Event Planning Checklist appeared first on Eventbrite US Blog. Looking for ways to stay competitive in an increasingly crowded industry?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
The Professional Convention Management Association is now supporting ECA’s work speaking out on the importance of business events for economic growth and job creation. We know that if we expect our industry to transform, we need to lead that transformation, and ECA provides a critical platform to do so.”
The global eventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. 1 at EDPA’s ACCESS Conference. Feature photo by Courtney Cantor at Hamilton Exhibits.
Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.
?? The Best of the Best: EventMarketing: 11 Actionable Virtual EventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar! What does this mean for events?
If you like to keep it simpler, you could take a look at last year’s In Good Company Conference. If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. The stage featured a humble rug and sofa on a platform.
Even the press conferences mixed up the approach with no long microphone-topped tables in sight. PCMA made their announcements (below) from the main stage and the press conference room stage was anchored with two comfy armchairs and a worn wood podium in the corner in case any of the presenters preferred that approach. News from PCMA.
They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly. What You Can Learn from Global Events. GetResponse, a company 20 years in the event business, has recently concluded a tour of global conferences. The Sheer Importance of Conference Content.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.
The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Virtual Events & Conferences in 2021. Start Date.
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