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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. CONTINUING EDUCATION UNITS MADE EASY.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. The Return of Large-Scale In-Person Events. EventTechnology: A Worthy Investment.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% What is eventtechnology? Think again!
When is a user conference more than an outsized demo? Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketingtechnology platform to do your promotions, community, and events in one place. To fit events into your 2023 marketing plan, you must prove your events generate ROI.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Click To Tweet.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
It’s an independent resource meaning it’s a “no-spin zone” for event profs to find neutral information about using tech in events. Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. Meetings & conferences. Conferences That Work. EventMarketer.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
The event industry is propelled by continuously evolving eventtechnology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
But at the end of the day, when meeting with a virtual event production company, you’ll still want to offer as much information as possible on this front. What existing eventtechnologies do you already have for registration and/or networking? Do you need a conference merchandise store or sales capability? .
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
How Can You Make Your Conference More Relatable? Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. Is it eventtechnology?
The Freeman Company sold its Encore EventTechnologies unit to national event production company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. The Freeman Company retains ownership of eventtechnology specialist Alford Media.
and Nadine Spitteler of A111 Power of Conference Service join us to cover everything you need to know to keep your event housing profitable and a great experience for your attendees. Nadine Spitteler of A111 Power of Conference Service ( @A111PoCS ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ).
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. Meeting U – Help people become more productive and comfortable with technology. James Spellos of Meeting U ( @jspellos ).
We know how hard it can be to find great events to attend, so we’ve made it easier for you. In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Don’t see your 2024 conference for event planners on this page?
A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, eventmarketing is the most valuable marketing channel they have. Align events programs based on impact on revenue.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
Over the 45+ years Experient has served the industry, they’ve defined 20+ event personas that group attendees into buckets based on their preferences, motivations, and actions. By creating “journey maps” at a recent conference, the team was able to outline completely different experiences for attendees based on their personas.
Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. Eventtechnology is answering the call, evolving as fast as the industry itself.
@tojulius Julian Solaris, Editor of The Event Manager Blog, always has the low-down on attendance-worthy events and the newest eventtechnology. Tahira Endean tweets about the intersection of experiential, immersive meeting design and technology. Dahlia is an eventtechnology evangelist, speaker and educator.
Follow our iconic guests on Twitter: Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only. Alex Plaxen of Little Bird Told Media ( @APlaxen ). Tahira Endean of BCIC ( @TahiraCreates ).
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. All you need is the right eventtechnology platform.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Smart Meetings sat down with Tahira Endean , head of programme for IMEX Group, to discuss how the talking point of Human Nature will be woven through the experience during the three days of the conference and during Smart Monday immediately preceding the trade show and hosted buyer experience.
You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. or “What goodies should I include in my sustainability event’s goodie bag?”
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Jay Schwedelson Entrepreneur Jay Schwedelson, founder of Guru Media Hub virtual marketingconferences that run on RingCentral’s platform, predicted that in the future “not every experience will be hybrid, but every event will be an experience in content delivery.” RingCentral sees itself as an AI-first communication platform.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
The community all comes together at one of the most glorious in-person conferences, INBOUND. Moz is an online community for eventmarketers. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As. So far, it counts over 500,000 members.
Additionally, without the right eventtechnology stack, the onsite registration process can stall as event teams run into technical issues or take too long to print badges because of printer errors. To mitigate this, it’s critical to look for eventtechnology built with security and compliance top of mind.
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