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Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtualevents!
If you’re planning a virtualevent, you’ll want to have a meeting with a virtualevent production company ASAP. Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. Virtualevents offer a lot of brand new possibilities.
Together with the rest of the world, she had to make a quick pivot to virtualevents last year. As a marketing leader, she focuses on marketingvirtualevents. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to!
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. which can include channels for each conference track. How to Spread the Word.
Putting your brand in the spotlight as part of a virtualevent is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The most authoritative list of 2021 virtualevents and conferences on the internet. Virtualevents are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. VirtualEvents & Conferences in 2021.
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. By the way, that’s why we call PLX a remote experience, not a hybrid conference. leading up to the event.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. This platform plays matchmaker between brands and events, helping you source potential sponsors for less effort.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. “I planned a conference in 2020 that got canceled.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtualevent gamification solutions.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.
?? The Best of the Best: EventMarketing: 11 Actionable VirtualEventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 VirtualEvent Trends Webinar!
The rise of virtualevents that are free to attend and don’t require any travel. However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. The key to getting people to your event?
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.
So it’s up to you, the event organiser, to foster as much engagement as possible. And the traditional conference swag bag is a great way to do just that. Of course, it has to be adapted to fit the virtual era, thanks to COVID, but that’s precisely what we’re going to dissect in this article. The trick: create a connection.
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
If you like to keep it simpler, you could take a look at last year’s In Good Company Conference. If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. The stage featured a humble rug and sofa on a platform.
Virtualevents are here to stay. In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtualevents strategy for 2023. What type of virtualevent software will you use?
Virtualevents are still new. How do you build a virtualevent pricing strategy? These can come in Q&As, networking lounges, or even virtual happy hours. That’s why some virtualevent planners offer downloadable activities to keep the kids busy. Who should pay for what?
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.
It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtualevents than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Enhance your in-person events.
Eventmarketers are no strangers to last-minute changes and crises. Should screening reveal an elevated risk for an attendee, the person will be isolated immediately to prevent exposure to conference participants. You can see the full list of RSA conference updates here. Making the Move to a VirtualEvent.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtualevents, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year.
Teresa Al Dente, President & CEO at the Drag Taste virtual experience, spoke with Rachel Moore, Director of Global Campaigns at Hubilo and told the story of their pivot from live to virtualevents. In March 2020, when they had to shut down due to COVID-19, five days later, they developed the virtual experience.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
EventMarketing ROI: A Roadmap to Prove User Conference Experience ROI. There are so many sources and places for data to be generated—including registration, apps, eventmarketing campaigns, CRMs and more. . First, think about your event objectives. Do you have data? You undoubtedly do. Align your team?
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. VirtualEvent Statistics.
How can I tell if an event is engaging? There are a lot of different metrics planners can use to measure engagement, and a lot of it depends on the event setup. At an in-person lecture or conference, engaged attendees participate in discussions, interact with one another, and remain attentive throughout the event.
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. All you need is the right event technology platform.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Whether it’s a yoga session, interactive panel discussion or virtualconference, the popularity of virtualevents has exploded and it’s paving the way for new forms of communication and collaboration. To help you get the most out of this, we’ve drawn up this short guide to answer all of your questions on virtualevents.
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Are they interested in trade show education or conference learning and content ?
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
You’ve planned your perfect hybrid event: best venue, best virtualevent platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).
In this episode of the Event Brew podcast , Will and Arianna discuss why event gamification in events misses the mark. Together, they’ll brainstorm how to implement in-person and virtualevent gamification to benefit attendees and organizers authentically. Arianna’s Gripe with Event Gamification.
As event planners continue navigating online settings, many are thinking about how to increase virtualevent attendance. According to data from Markletic, 35% of virtualevent attendees are no-shows. We’ll cover some success strategies you […]
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