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7 Arguments for Hiring Top Trade Show Staff

Smart Meetings

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.

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The Ultimate Event Marketing Plan: A Six-Step System

Endless Events

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

MICE professionals

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Let’s Talk Finances: Event Sales Tax, Event Budgeting and More

Endless Events

Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. But for now, it’s best to consult both a tax expert and your ticketing provider on how to approach this issue. That is the highly competitive nature of today’s trade show landscape.

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Event Marketers’ Power Tools: TikTok, Reels, YouTube

MeetingsNet

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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How to Use AR and VR At Your Events – Whiteboard Wednesday

Endless Events

What can you really do with it that will enhance your event? In today’s episode of Whiteboard Wednesday, Brandt Krueger, of Event Technology Consulting will be walking us through how to use AR and VR at your events. What Can I Use AR and VR for at my Event? We’re gonna use it for marketing.

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Live from Connect Marketplace – #EventIcons Episode 127

Endless Events

Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: 2018 Event Industry Trends – #EventIcons Episode 92. Planning Sustainable Events: What You Must Know – #EventIcons Episode 116. Ember Blog.

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Event Marketing Study: ‘Now Is the Time to Regain Your Footing’

Convene by PCMA

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,