article thumbnail

Business Travel Strikes Back, A New Company Culture Dawns

Smart Meetings

In the face of doubt, however, business travel has emerged with critical and pivotal strategies for recovery in its pocket and a renaissance of travel in its sights, as evidenced by American Express Global Business Travel (GBT)’s white paper, “ Why Business Travel Is the Center of the New Company Culture.” The Great Reprioritization.

Culture 263
article thumbnail

Luxury, Culture and White Lotus in Thailand

Smart Meetings

An organic farm is on the premises as well as farmers market and Aleenta’s Beach Café. Once in a Lifetime Experiences Activities in which attendees feel connected to the destination’s culture and history are becoming increasingly in demand for incentive trips.

Culture 242
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Incentive Travel 2025: Trends, Challenges and Opportunities

Smart Meetings

governing body, geopolitical conflict worldwide, and an erratic stock market. Read More: New and Renovated: Calling All Incentive Planners The Evolving Workplace The pandemic shook things up for office culture, and companies are still trying to find the best recipe to build an office culture in a hybrid and remote work environment.

article thumbnail

Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296
article thumbnail

WINNERS OF THE DESTINATION OF SUSTAINABLE CULTURAL TOURISM AWARDS 2021

ETC Corporate

The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.

Culture 243
article thumbnail

Why Representation In Marketing Matters

Dana Communications

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 246
article thumbnail

2024 KTIA Annual Conference Recap

Advanced Travel and Tourism

Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.