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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

MICE professionals

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Labor Day Spotlight: The Growing Demand for Specialized Freelance Meeting Planners

Smart Meetings

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

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How to Build “The Dream Event Planning Team”

Endless Events

They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-event marketing to an after-event survey. Engaging with audience and media.

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2020 Virtual Event Trends

Endless Events

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Interactive Live Event Entertainment .

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

Remember to document what each person needs to do next in preparation for the next event. At Endless Events, we recognize follow-up meetings after events as one of the most important data points for measuring event marketing success. Don’t point fingers but collectively come up with solutions instead.

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How to Host the Best Partner Marketing Conference

Endless Events

Once we could connect partners and get people together in documents or meeting virtually, you could see the wheels turning, and people were creating this content.” Jared agrees that co-creation in partner marketing is a challenging task. Well, it’s not an easy task,” responds Nicole. This thing was an utter s**t show behind the scenes.